International Game Technology is a global gaming company specializing in the design, manufacture, and marketing of electronic gaming equipment and systems products. As a leading supplier of gaming products to the world, we maintain a wide array of entertainment-inspired gaming product lines and target gaming markets in all legal jurisdictions worldwide. We are committed to providing quality gaming products at competitive prices, designed to help the operator realize superior value and performance by serving players better.
We derive our revenues from the distribution of electronic gaming equipment, systems, services and licensing. Operating results reviewed by our chief decision maker encompass all revenue sources within each geographical customer region. We currently view our business in two operating segments, each incorporating all types of revenues.
North America consists of our operations in the US and Canada, comprising 77% of consolidated revenues in fiscal 2009, 76% in 2008, and 77% in 2007.
International encompasses our efforts in all other jurisdictions worldwide, comprising 23% of consolidated revenues in fiscal 2009, 24% in 2008, and 23% in 2007.
We have two revenue streams within each business segment -- gaming operations and product sales.
Gaming operations generate recurring revenues by providing our customers with our proprietary gaming equipment and systems as well as licensing, services and component parts. Gaming operations comprised 56% of consolidated revenues in fiscal 2009, 53% in 2008, and 52% in 2007.
Product sales include the sales of gaming equipment, systems, services, licensing, and component parts. Product Sales comprised 44% of consolidated revenues in 2009, 47% in 2008, and 48% in 2007. As our gaming products become more systems-centric in nature, we anticipate a growing portion of sales from non-machine products. Non-machine revenues (including systems, licensing fees, parts, and conversions, as well as other miscellaneous royalty fees and services) collectively comprised 37% of product sales in fiscal 2009, 33% in 2008, and 30% in 2007.
The vision behind IGT product development is to serve players better by utilizing the power of networked gaming, information technology, game design, and services to maximize the potential for operator profitability. The foundation of our business model is built on the creation and delivery of game content through integrated casino systems solutions to machine platforms. Our product innovation reflects the anticipation of consumer needs, as well as customer feedback and market trends.
We support our product development efforts through a considerable emphasis and investment in R&D of future technology, which we believe enables IGT to maintain a leadership position in the industry. We dedicate nearly 1,600 employees worldwide to product development in various disciplines from hardware, software, and firmware engineering to game design, video, multimedia, graphics, and sound. Our investment in R&D totaled $211.8 million in fiscal 2009, $223.0 million in 2008, and $202.2 million in 2007.