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About Us

IGT History

IGT has been an industry leader in the supply of gaming machines and systems to land-based casinos since 1981.

IGT’s experience in the online and mobile gaming arena stretches back over a decade and cover all verticals and distribution channels of interactive gaming.

IGT acquired Wagerworks in 2005 for their online gaming platform and games. Based in San Francisco Wagerworks had gained a reputation for the development of high quality casino table and slot games, and the merger into the larger IGT group offered great synergies which are still taken advantage of today. Wagerworks were famous for producing slot games based around blockbuster brands like MONOPOLY®.

In 2008 IGT purchased the mobile gaming company Million-2-1, based in Manchester, UK. The purchase allowed IGT to break into the rapidly growing mobile gaming market with the use of Million-2-1’s proprietary software. This software is used today to power IGT’s casino games with operators across Europe.

In November 2010, IGT consolidated all interactive gaming strands into one division, IGT Interactive. With HQ in San Francisco and offices in Nevada, England, Gibraltar and China the group accelerated the online and mobile development of IGT classic slot games and introduced more blockbuster brands into the rapidly expanding interactive gaming market. At the end of 2010 the dedicated employees in IGT Interactive division was over 200.

As the speed of growth at IGT Interactive continued in 2011 another acquisition was made. The Swedish gaming technology group Entraction AB was acquired for $115m, with the transaction completed in July 2011. IGT Interactive had previously focused on the casino vertical, but this transaction completed the gaming verticals set with the purchase of proprietary platform, online poker and sports betting alongside third party integrations into the platform of Bingo and Live Casino.

Also in 2011 IGT Interactive generated its first dollar of revenue in North America. The launch of IGT slot games on the BCLC website www.playnow.com was a resounding success with core titles such as Cleopatra amongst player favorites.

As we look forward, IGT will continue to extend our reach into the gaming world. This includes propelling into innovative arenas such as social gaming, and anywhere that we might meet and exceed the opportunity to provide enhanced player experiences.

Learn more about IGT in our corporate About IGT area.

Key People at IGT Interactive

Gideon Bierer: Executive Vice President
Marcus Yoder: Executive Director Sales
Peter Laverick: Director of Marketing
Kristel Tonna: Senior Sales & Business Development Manager
James Stern: Sales Manager

IGT Interactive Offices

IGT Interactive has development, service and sales offices around the world.
View Locations

Gideon Bierer

Executive Vice President

Gideon has been Executive Vice President of Interactive since joining in January 2010 from MTV, where he served as EVP of International Digital Media. With responsibility for IGT’s worldwide interactive business Gideon is based in IGT Interactive San Francisco HQ, underlining IGT’s commitment to the US post-legalization market.

Marcus Yoder

Executive Director Sales

Marcus joined IGT in 2010 and leads the IGT Interactive Americas sales team. Working closely alongside land-based sales and account management Marcus has developed and guided the current US Poker initiative. With a background in the use of social media to improve product development he is ideally positioned for the growth of interactive gaming.

Peter Laverick

Director of Marketing

Peter joined IGT in 2010 after spending the previous 15 years of his career working in interactive gaming in Europe, most recently as Marketing Director for www.victorchandler.com in Gibraltar. Peter works closely with the sales and product teams in developing specific business opportunities for the US market.

Kristel Tonna

Senior Sales & Business Development Manager

Kristel, works from the Malta & London office where she leads business development activities of IGT Interactive within newly regulated markets in Europe.

Prior to joining IGT, Kristel held the position of Sales & Business Development Manager for B2B supplier Net Entertainment AB where she led initiatives into new markets. Kristel has also worked within the B2C sector, where she held the role of Business Development Manager, leading the company’s technological advancement to online from the traditional bet slip and Trader & Account Manager for two London based betting firms, she has been in the industry since 2004.

Kristel was awarded an MA from SOAS, University of London & an LLD from the University of Malta within the fields of international law, economics & diplomacy.

James Stern

Sales Manager

James has worked in gaming for over 8 years. James began in the industry operating the international distribution arm for Cardoza Publishing, a US publisher of Gaming & Gambling titles written by professional players, such as Doyle Brunson’s Super System. In 2004 James launched and operated an online poker site targeting the UK and Scandinavian markets, where he was responsible for all areas of the business. In 2010 , joined GTECHG2 as a Senior Account Manager with a focus on poker. Was also involved with their key bingo partners in Scandinavia and Spain.

James is the Sales Manager for EMEA, focus on large interactive operators and newly regulating markets such as Denmark and Belgium.

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