Alongside a world-class product and content offering IGT recognises the importance of recruiting and retaining players to an eGaming operation, and can offer a range of marketing services which will help maximize your marketing investment into your eGaming operation. Return on Investment is key in all eGaming marketing activities and whilst all marketing techniques can be offered by our experienced staff here are a selection of some of the proven techniques we recommend. Each jurisdiction differs in terms of what marketing techniques are available to your brand so we recommend asking for a detailed list of the available techniques available in your targeted territories.
Online Marketing
- Search Engine Pay-Per-Click campaigns fully optimized 24hrs a day
- Secure and user friendly payment solutions for your players that incorporates all major payment methods
Offline Marketing
- TV advertisements
- Print advertising
Search Engine Optimisation (SEO)
- Optimising your website to ensuring your brand is visible on Google and other search engines
Customer Relationship Management (CRM)
- Maximising lifetime player value through clear segmentation and targeted messaging
- VIP player management
Affiliate Management
- Access to the world’s leading Affiliate Management software
- Access to an ever-expanding exclusive Affiliate Network