IGT and Boyd Gaming Introduce Virtual Reality Platform at The Orleans Hotel and Casino in Las Vegas
LONDON and LAS VEGAS – March 20, 2018 – International Game Technology PLC (“IGT”) (NYSE: IGT) and Boyd Gaming (NYSE: BYD) announced today the deployment of IGT’s “Virtual Zone” platform at The Orleans Hotel and Casino in Las Vegas, Nev. This deployment marks IGT’s first virtual reality (“VR”) installation in a casino environment, and Boyd Gaming’s first VR entertainment offering.
IGT’s Virtual Zone is a competition arena designed specifically for casino floors that enables patrons to compete against each other for Slot Dollars in spirited VR tournaments, and enjoy competitive VR games in a physical installation. The first two games to launch in the Virtual Zone are tournament-compatible archery titles SiegeVR™ and ArcheryVR™.
“Boyd Gaming is excited to offer our customers the opportunity to compete for Slot Dollars in IGT’s Virtual Zone,” said Matt Ryan, Boyd Gaming Senior Vice President and Chief Marketing Officer. “Adding a Virtual Reality experience to The Orleans’ casino floor is a positive step toward enhancing our entertainment offerings with new, interactive content that can reward B Connected members and engage an expanded demographic of players.”
“IGT is pleased to bring our Virtual Zone VR solution to market with our valued customers at Boyd Gaming,” said Nick Khin, IGT Chief Commercial Officer, Gaming. “The Virtual Zone melds exceptional content with industry-leading hardware and proven tournament technology, to create a unique experience that Boyd Gaming can leverage to help differentiate its casino floors and drive incremental play.”
Members of Boyd Gaming’s B Connected loyalty club program can buy-into The Orleans’ daily VR tournaments for a flat fee. Two-person teams can compete in Siege VR tournaments, individuals can compete in Archery VR tournaments, or players can individually practice their Archery VR skills for a reduced fee.
For more information on Boyd Gaming’s B Connected program visit BConnectedOnline.com. For more information on IGT’s Virtual Zone, visit IGT.com.
IGT (NYSE:IGT) is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines and Lotteries to Interactive and Social Gaming. Leveraging a wealth of premium content, substantial investment in innovation, in-depth customer intelligence, operational expertise and leading-edge technology, our gaming solutions anticipate the demands of consumers wherever they decide to play. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees. For more information, please visit www.igt.com.
About Boyd Gaming
Headquartered in Las Vegas, Boyd Gaming Corporation (BYD) is a leading diversified owner and operator of 24 gaming entertainment properties located in Nevada, Illinois, Indiana, Iowa, Kansas, Louisiana and Mississippi. Additional news and information on Boyd Gaming can be found at www.boydgaming.com.
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