IGT Wins Printing Business with Germany’s Largest Lottery
Company continues as a valued partner to WestLotto for instant ticket printing services
LONDON – Sept. 13, 2021 – International Game Technology PLC (“IGT”) (NYSE: IGT) announced today that its subsidiary, IGT Global Solutions Corporation, has signed a new instant ticket services contract with Westdeutsche Lotterie GmbH & Co. OHG (“WestLotto”).
Under the terms of the agreement, IGT will provide a range of instant ticket production and services for WestLotto with unlimited potential. The Lottery will gain additional marketing support from IGT’s Instant Advantage™ program that includes portfolio planning, game development, analytics, distribution, and retail execution to provide the best player experience.
“WestLotto has worked with IGT on instant ticket production to grow our instants business responsibly,” said Andreas Kötter, WestLotto CEO. “IGT provides top-level service and support for the development of each instant ticket game in the portfolio, and we are looking forward to continuing our successful partnership.”
“As WestLotto’s instant ticket supplier of choice, IGT is committed to supporting a strategic, innovation-rich game portfolio that meets the needs of the Lottery’s players,” said Jay Gendron, IGT Chief Operating Officer, Lottery. “With IGT’s Instant Advantage program we draw upon global and market-specific deep-dive analytics, benchmarks and databases to support continuous growth for WestLotto instant ticket sales and contributions to good causes.”
For the last 13 years, WestLotto and IGT have worked closely to strategically deliver compelling games to market, supporting a robust portfolio for constant player enjoyment. As a result, growth has been steady, despite strong regulations, enabling WestLotto to provide greater returns to good causes. IGT also supports WestLotto as the lottery’s central system provider since 2003.
For more information about IGT’s lottery business, visit igt.com and follow us on LinkedIn.
IGT (NYSE:IGT) is the global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Gaming Machines and Lotteries to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 11,000 employees. For more information, please visit www.igt.com.
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