Analytics, Reporting & Management
Easily manage interactive channel offerings using our suite of advanced tools that organize and accurately analyze the mountain of data coming from a 360-degree compilation of player activities.
Create messages to specific groups for a more personalized experience and increased player engagement and conversion. We use Adobe CQ5, a state-of-the-art third-party content management system, with a web-accessible WYSIWYG tool to simplify the content process.
Our Player Account Management (PAM) module is based on deep lottery industry knowledge, and enables lotteries to apply the Know-Your-Player (KYP) multi-product, data-driven approach to their business, and manage players across all channels. It is a comprehensive administrative system with the capability to strengthen business agility and provide the foundation for a successful CRM program.
Analytics & Reporting
- All Games and Game Systems
- Payment Systems
- Player Identity and Age Verification
- Player Accounts
- Campaigns & Player Communications
- Responsible Gaming Limits
- Second Chance, Loyalty, and Rewards
- Open Architecture with APIs for Third-Party Integrations (content, banking, games, communications, geolocation, age verification, etc.)
Combining player activity with retail sales data, our Player Analytics Module analyzes gaming information, player transactions and demographics, state demographics, registration information, data from third-party partners, and Google analytics from web and mobile. We provide full data feeds to a Business Intelligence application that consolidates the view of player behavior and preferences across all channels. The application is supplemented with iLottery data universes, standard reports, and dashboards. Our partners can also run custom reports and analyses.