Systems that rock, with content that rolls.

Interactive Services

Experts delivering results

Partner with IGT, and together we'll drive results and optimize your online business. Our team is passionate about interactive gaming, and knows what it takes to successfully run the operations and marketing of a fast-paced interactive gaming site. Our services are focused on lowering the cost of acquisition and increasing lifetime player value through careful management and analysis of your business.

Simply choose the services and support you need: Web Services, Player Services, Marketing Services, Payment Services, Game Management, Network Management, and Security & Fraud Prevention—we'll do the rest.

We use our many years of experience managing online gaming for our customers around the globe to create a solution that will take your gaming business to the digital world.

  • Interactive Services Web Services

    Web Services

    IGT can help with the design and content management for your gaming site.

    We create websites that extend our customers’ unique brand to the digital world, and manage all aspects of the site to keep it fresh and new for returning players. Sites are built to responsively adapt to any device, whether desktop or mobile, and work seamlessly with all of our games, platforms, and solutions.

    We use the most advanced third-party systems, offering our customers simple drag-and-drop content management, and the ability to track and analyze every aspect of site performance. At the same time, we ensure full compliance with every regulatory requirement.

  • Interactive Services Player Services

    Player Services

    We've created a package of services so you can benefit from our experience. You'll get a turnkey solution that can be tailored to ensure your operation runs smoothly and is more profitable.

    Worldwide service centers serve players 24 hours a day, 365 days a year. Our Player Services team is fully trained and ready to respond appropriately and quickly. All activities are tracked, so you'll get comprehensive reports to stay on top of site activities and player needs. We can customize your brand touchpoints to make our service appear as a direct extension of your team.

    All of our managed services are designed with three key goals: lowering the cost of acquisition, increasing lifetime player values, and supporting your brand image and values.

  • Interactive Payment Services

    Payment Services

    IGT offers payment services to provide a safe playing environment, and secure currency handling, which are fundamental for any iGaming business. We're ready to respond with the appropriate actions to safeguard your business and reputation.

    Key benefits of IGT Pay:

    • Payment Card Industry Payment Application Data Security Standard (PCI PA-DSS) Certification natively enables the Payment Card Industry Data Security Standard
    (PCI-DSS) compliance of the online operator managing the cardholder data according to security standard of Visa/MasterCard/Diners/Amex

    • Multiple payment methods give the operator access to a wide range of payment methods across continents, while customers are able to register more than one payment method concurrently
     
    • Multi-currency system enables instant currency conversion between the player’s and the payment service providers’ supported currency

    • Anti-fraud management enables a native anti-fraud rule-based engine with alerts issuing, including the ability to integrate third-party anti-fraud software

    • Encryption: the most sensitive details (e.g., payment card numbers) are encrypted in storage and transport, and native integration with Hardware Security Modules (HSM) is enabled


  • Interactive Services Marketing Services

    Marketing Services

    We've spent years refining our processes to analyze and respond to the data with effective marketing programs. IGT Marketing Services manages the player lifecycle to maximize player yield, while ensuring responsible play.

  • Interactive Services Managed Games Services

    Game Management

    Our game management team has the expertise to handle all of the business operations and analysis of your site. We're dedicated to maintaining a fair and entertaining environment for all players. Drawing on more than 20 years of operational experience, we work with you to provide the right offers, promotions, and bonuses at the right times for your unique player base.

    We can help with the design and content management for your gaming site. We create websites that extend our customers’ unique brand, and manage all aspects of the site to keep it fresh and new for returning players. At the same time, we ensure full compliance with every regulatory requirement.

  • Interactive Services Video On Services

    Network Management

    IGT is a leading global provider of interactive gaming networks. Our networks are multi-channel and provide a seamless user experience across desktop, tablet, and mobile. We take on complicated roles including development, fraud protection, and offer management, allowing you to focus on the most important component of your business – the player.

    The IGT Network Management team provides the operational expertise to handle all of the day-to-day business and operations of your site. We're dedicated to maintaining a fair and entertaining play environment for all operators and players.

    Our teams run fair networks with clear competition guidelines, while keeping player data separate and secure. Simultaneously, we guard against predatory players, enforcing play rules and upholding regulatory requirements.

    We draw on years of operational experience to help with your game portfolio planning through tournament operations. We ensure that you provide the right offers, promotions, and bonuses at the right times for your unique player base.

  • Interactive Services Fraud & Collusion Management

    Security & Fraud Prevention

    We pride ourselves in offering your security and peace of mind through protection against fraud. We use leading and proven anti-fraud systems designed to continuously monitor comprehensive data. Our fraud and collusion system can detect deviations from the norm compared to accepted patterns of behavior. This includes:

    •          Dynamic monitoring based on evaluated rule-sets
    •          Proven track record for identifying collusion and bots
    •          Instant email notification system
    •          Complete ticket management system
    •          Statistical tool for anti-fraud tickets and network fraud operations
    •          Advanced game play analysis tool
    •          Highly customizable reports

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