Consumer Trends

Cruise Control: The Quest for Ultimate Control

Man using Apple watch to track and plan day
Posted 03/08/2018 by Ailsa McKnight

Consumers crave the feeling of control over their numerous responsibilities, and technology creates new ways that we can manage our lives, from fitness goals and meal planning to family finances. The researchers at global consumer analytics and trend agency Foresight Factory call this trend Cruise Control – where control is automated by helpful third parties.


Special Report: 8 Consumer Trends Shaping Lottery Player Behavior in 2018

8 Lottery Player Behavioral Trends for 2018
Posted 01/11/2018 by Ailsa McKnight

IGT has prepared a special report with the global consumer analytics and trends agency Foresight Factory to highlight 8 trends that are likely to influence consumers in the year ahead. Many have direct application for the lottery industry, such as offering new types of pre-play challenges or making use of emerging technologies to deliver more emotionally rich player-interactions. Others are important to keep in mind as they are likely to shape players’ attitudes and expectations.


Smart Boredom: Upgrading Downtime

Office worker using mobile phone to be productive during evening commute
Posted 01/05/2018 by Ailsa McKnight

In the digital era, downtime no longer equates to “deadtime.” With smartphones, we can use spare moments to browse social media, play games, manage our online finances, or catch up with the latest news, and do so in any location and at any time. There is no moment of the day when we can’t connect, update, communicate, or achieve.


Life Stages in Flux: Reaching Players at Varying Points in their Dynamic Lives

Millennial Woman Lifestage
Posted 11/29/2017 by Ailsa McKnight

As major life events are being delayed, repeated or reordered, life stages are no longer the predictable concept they once were. The notion of a clear, predictable path through traditional life stages is being eroded. This creates new commercial uncertainties as well as opportunities for consumer-facing brands.


Trending 2018: IGT’s Insight into the New World of the Consumer

Foresight Factory Trending 2018
Posted 11/21/2017 by Ailsa McKnight

October 2017 saw the annual trends conference from leading trendspotting agency The Foresight Factory. “Trending,” held in London, U.K., welcomed delegates to the new world of #NEVERNORMAL. As centuries-old business models are replaced by messenger apps, and prosperous careers are ended by a line of code, what seemed like immovable consumer truths and life stages suddenly look shaky under the harsh light of the 21st century.


Appealing to the Multi-Social Consumer

International Social Network
Posted 09/19/2017 by Ailsa McKnight

The use of multiple social networks and communication methods is becoming commonplace. From pokes to emojis, and from Facebook posts to self-destructing Snapchat images, we are witnessing a new level of digital dexterity within communication habits.


Connecting With the Mobile-First Consumer

Millennial Friends on Mobile Phones
Posted 08/28/2017 by Ailsa McKnight

Connected mobile devices, such as smartphones and tablets, are now the preferred platforms for many of our internet activities. Everything from social networking to commerce, and TV-watching to personal data tracking, is now a mobile activity.


In The Shoppable Universe, Every Touchpoint is an Opportunity to Buy

Interactive TouchScreen Display
Posted 08/09/2017 by Ailsa McKnight

With the proliferation of on-demand services redefining expectations of speed, there is a growing need among time-pressured consumers for a retail experience that is both efficient and convenient. In the near future, this will lead retail to move beyond omnichannel to become limitless. Consumers will expect everything, everywhere – from video content and social media to fitting room mirrors and virtual reality – to become directly shoppable.


The New World of Personalization

Lottery Personalization
Posted 07/13/2017 by Ailsa McKnight

The concept of personalization is being transformed. Notions of data-driven personalization are evolving and are bringing about a consumer-centric world where consumers become increasingly accustomed to products and services that feel specially crafted to match their personal circumstances and requirements, past and present.


Conversational Commerce: The New Way To Buy

Conversational Commerce
Posted 06/09/2017 by Ailsa McKnight

Messaging apps are now a major communication channel, with people today spending more time there than chatting on public-facing social networks. Increasingly, forward-looking brands are following their customers into these platforms and engaging them in conversation there. This trend has been called “Conversational Commerce” and it is hotly tipped to be the next revolution in consumer convenience.

View more

Please resize your browser window.