Consumer Trends

Lottery and GDPR: How do Consumers Feel About Sharing Their Data?

Data Privacy
Posted 06/07/2018 by Ailsa McKnight

The European Union’s General Data Protection Regulation (GDPR) became enforceable on May 25. Essentially, GDPR requires companies to seek consent from European users to collect their personal data, and clearly explain to them how it will be used. For consumers – including lottery players – this is another example of the swell of concern about data security.

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5G: How Brands and Lotteries Can Prepare for the New Era of Connectivity

5G Connectivity
Posted 04/27/2018 by Ailsa McKnight

Faster, flexible, and more fluid, 5G is the 5th generation of mobile networks, marking a new era of connectivity. Though official standards are yet to be developed, there have been recent breakthroughs in the technology behind it, as well as announcements from major telecommunications providers on delivery timelines, so consumer-facing brands of all sectors need to be prepared.

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Ten Habits of Highly Effective Millennial Marketers

Millennials
Posted 04/19/2018 by Ulli Appelbaum, FTT Brand Consulting

Millennials are probably the most researched generation in marketing history. In fact, a simple Google search for “Marketing to Millennials” yields over 17 million search results, more than twice the results for “Marketing to Baby Boomers” and nearly nine times more than the same search for “marketing to moms.” And yet despite this abundance of information and research data, or more likely because of it, most marketers still struggle to successfully market to Millennials.

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Cruise Control: The Quest for Ultimate Control

Man using Apple watch to track and plan day
Posted 03/08/2018 by Ailsa McKnight

Consumers crave the feeling of control over their numerous responsibilities, and technology creates new ways that we can manage our lives, from fitness goals and meal planning to family finances. The researchers at global consumer analytics and trend agency Foresight Factory call this trend Cruise Control – where control is automated by helpful third parties.

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Special Report: 8 Consumer Trends Shaping Lottery Player Behavior in 2018

8 Lottery Player Behavioral Trends for 2018
Posted 01/11/2018 by Ailsa McKnight

IGT has prepared a special report with the global consumer analytics and trends agency Foresight Factory to highlight 8 trends that are likely to influence consumers in the year ahead. Many have direct application for the lottery industry, such as offering new types of pre-play challenges or making use of emerging technologies to deliver more emotionally rich player-interactions. Others are important to keep in mind as they are likely to shape players’ attitudes and expectations.

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Smart Boredom: Upgrading Downtime

Office worker using mobile phone to be productive during evening commute
Posted 01/05/2018 by Ailsa McKnight

In the digital era, downtime no longer equates to “deadtime.” With smartphones, we can use spare moments to browse social media, play games, manage our online finances, or catch up with the latest news, and do so in any location and at any time. There is no moment of the day when we can’t connect, update, communicate, or achieve.

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Life Stages in Flux: Reaching Players at Varying Points in their Dynamic Lives

Millennial Woman Lifestage
Posted 11/29/2017 by Ailsa McKnight

As major life events are being delayed, repeated or reordered, life stages are no longer the predictable concept they once were. The notion of a clear, predictable path through traditional life stages is being eroded. This creates new commercial uncertainties as well as opportunities for consumer-facing brands.

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Trending 2018: IGT’s Insight into the New World of the Consumer

Foresight Factory Trending 2018
Posted 11/21/2017 by Ailsa McKnight

October 2017 saw the annual trends conference from leading trendspotting agency The Foresight Factory. “Trending,” held in London, U.K., welcomed delegates to the new world of #NEVERNORMAL. As centuries-old business models are replaced by messenger apps, and prosperous careers are ended by a line of code, what seemed like immovable consumer truths and life stages suddenly look shaky under the harsh light of the 21st century.

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Appealing to the Multi-Social Consumer

International Social Network
Posted 09/19/2017 by Ailsa McKnight

The use of multiple social networks and communication methods is becoming commonplace. From pokes to emojis, and from Facebook posts to self-destructing Snapchat images, we are witnessing a new level of digital dexterity within communication habits.

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Connecting With the Mobile-First Consumer

Millennial Friends on Mobile Phones
Posted 08/28/2017 by Ailsa McKnight

Connected mobile devices, such as smartphones and tablets, are now the preferred platforms for many of our internet activities. Everything from social networking to commerce, and TV-watching to personal data tracking, is now a mobile activity.

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In The Shoppable Universe, Every Touchpoint is an Opportunity to Buy

Interactive TouchScreen Display
Posted 08/09/2017 by Ailsa McKnight

With the proliferation of on-demand services redefining expectations of speed, there is a growing need among time-pressured consumers for a retail experience that is both efficient and convenient. In the near future, this will lead retail to move beyond omnichannel to become limitless. Consumers will expect everything, everywhere – from video content and social media to fitting room mirrors and virtual reality – to become directly shoppable.

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The New World of Personalization

Lottery Personalization
Posted 07/13/2017 by Ailsa McKnight

The concept of personalization is being transformed. Notions of data-driven personalization are evolving and are bringing about a consumer-centric world where consumers become increasingly accustomed to products and services that feel specially crafted to match their personal circumstances and requirements, past and present.

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Conversational Commerce: The New Way To Buy

Conversational Commerce
Posted 06/09/2017 by Ailsa McKnight

Messaging apps are now a major communication channel, with people today spending more time there than chatting on public-facing social networks. Increasingly, forward-looking brands are following their customers into these platforms and engaging them in conversation there. This trend has been called “Conversational Commerce” and it is hotly tipped to be the next revolution in consumer convenience.

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Digital Passports: The End of Anonymity or The Next Stage of Consumer Control?

Digital Passport
Posted 05/03/2017 by Ailsa McKnight

Early signs are pointing to a future in which every individual has a universal digital identity – a “digital passport” – a truly verified online identity – that will bring ultimate convenience, efficiency and peace of mind for consumers about their online security. A digital passport would offer seamless access to services, with no need to log in, verify one’s identity, pay for products, or book services. It also offers benefits to businesses, as they will be able to easily track online behaviors of individuals through their unique digital identities.

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The Future of Retail

Future of Retail
Posted 04/26/2017 by Michael Roygaard

As Millennials replace Baby Boomers as the dominant shopper demographic, the retail landscape is fundamentally changing. Shoppers are now and will continue to be in the future, connected to devices and data, and move seamlessly between digital and physical channels.

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Lottery and the Cashless Consumer

Lottery Cashless Payments
Posted 04/19/2017 by Lisa Schiffer

The “cashless society” is an unstoppable global trend. Technological advances are transforming payment methods by offering a more streamlined experience to today’s demanding consumer, who now expects instant gratification, simplicity and convenience. IGT looks at the implications for the lottery industry.

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Making It Personal: Biometrics Measure Mood

Biometrics
Posted 03/30/2017 by Ailsa McKnight

Biometric data—everything from retina and fingerprint recognition to heart rate monitoring—opens up the potential for a new world of personalization. Up to now, biometric opportunities have been focused on making fitness trackers more accurate and interesting. However, the real potential of biometrics is just coming into full view.

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