Innovation

Blockchain Explained: An Introductory Video

What is Blockchain Technology?
Posted 05/31/2018 by Paul Riley

Blockchain technology provides huge opportunity for growth in the lottery industry. In this video, Paul Riley, VP of Innovation and Lottery Transformation at IGT, explains how a blockchain works and what the relevant applications are for today’s lotteries.

Read more...

Maximizing Sales with New Instant Game Launches

Steve Desautels
Posted 05/17/2018 by Steve Desautels

For lotteries and their retailers, new game launches can be a successful path to maximizing sales. Leveraging their resources and experience, IGT’s Retail Sales and Execution Team (RSET) has developed a number of strategies that, when embraced by lotteries and their chain retail store partners, can help new instant ticket games quickly become the top selling/earning games.

Read more...

Optimizing the Retail Experience with Zone Impact Planning

Five Retail Zones
Posted 05/10/2018 by Jessica Powell

Enhancing the lottery retail environment is an important part of growing ticket sales. By approaching retail merchandising from the shopper’s perspective, IGT has identified five areas, or zones, where retailers can optimize lottery merchandising.

Read more...

From Brainstorms to Question Bursts: A Better Path to New Ideas

A Better Path to New Ideas
Posted 04/04/2018 by Jessica Powell

Collaboration and ideation will become an important part of team dynamics as lotteries develop new games and marketing techniques to appeal to non-, light, and lapsed players. Traditional brainstorming methods – the kind that focus on solving problems or generating answers – won’t yield the type of innovative results that these changing times demand.

Read more...

APIs Explained: A Whiteboard Video

PR Explaining APIs for Lottery at Whiteboard
Posted 03/26/2018 by Paul Riley

Application Programming Interfaces – more commonly known as APIs – are a hot topic in the lottery industry. But just what is an API and how can it improve lottery retail? Watch this short video presentation by Paul Riley, VP of Innovation and Lottery Transformation, to get a better picture of how APIs work.

Read more...

Problem Gambling Awareness Month: An Ounce of Prevention Helps Lotteries Endure

Problem Gambling Awareness Month Logo
Posted 03/15/2018 by Stefania Colombo, Manager, Corporate Social Responsibility

March is Problem Gambling Awareness Month. IGT is proud to support the National Council on Problem Gambling (NCPG) as they help educate, prevent, and raise awareness about problem gambling.

Read more...

Optimizing Draw-Game Portfolios

Lottery Game Portfolio Optimization
Posted 02/27/2018 by Jessica Powell

Lottery innovation comes in many forms. Even the most successful and mature lotteries have realized incremental growth by taking advantage of draw-game portfolio analysis and optimization recommendations.

Read more...

A Convergence of Innovation: Interactive Casino Insights for Lottery

Casino Insights for Lottery
Posted 02/08/2018 by Jennifer Bowman

The challenge of reaching new player segments has been driving innovation in the interactive casino (iCasino) business for years, and now some of that innovation is coming to market. Digital lottery operators, who face similar challenges, are watching closely.

Read more...

How Digital Lottery Activity Around Jackpots Can Boost Overall Sales

iLottery Jackpot
Posted 12/21/2017 by Jason Barrs

As some states pioneer legislation to help modernize the play experience and introduce new payment methods, each must also look at whether there is opportunity to leverage digital channels. One important consideration is related to player behavior when jackpots roll for a number of weeks and reach very high levels.

Read more...

AR at Retail: Helping Retailers Envision Lottery in Their Stores

Augmented Reality at Lottery Retailer
Posted 12/13/2017 by Jim Humphrey

Augmented reality (AR) is a technology that layers computer-generated enhancements, including 3D models and animations, atop an existing reality to enhance viewers’ perception of it. In our industry, references to AR are often focused on gameplay, but in this post, we’ll discuss how lotteries can potentially use AR to grow their retail footprint.

Read more...

Putting BYOD into Practice

BYOD at retail
Posted 11/01/2017 by Paul Riley

This is the final post in a three-part series. The BYOD model for lottery sales opens a spectrum of possibilities for implementation. As BYOD establishes itself within the lottery industry, it will be important for lotteries to think differently in everything from how RFPs are scoped and written, to retailer registration and licensing.

Read more...

Three Reasons Why Lotteries Should Consider BYOD

BYOD Cash Register
Posted 10/26/2017 by Paul Riley

This is the second post in a three-part series. In our previous post, we defined BYOD (Bring Your Own Device) and gave an overview of its potential advantages. This week, we'll consider the benefits of the BYOD model more closely.

Read more...

BYOD, a New Paradigm for Lotteries and Retailers

BYOD at Retail Checkout
Posted 10/19/2017 by Paul Riley

This is the first post in a three-part series. For lotteries and their retailer networks, the Bring Your Own Device model represents a paradigm shift from the traditional model where a lottery is responsible for providing a set of equipment and ongoing support to its retailer network.

Read more...

Inventing New Forms of Lottery Play

IGT Lottery Instant Ticket Innovation
Posted 10/05/2017 by Francesco Parola

Only about five percent of worldwide lottery sales in the past three years can be attributed to brand-new product launches, versus 25 to 70 percent for industries where there is much more consumer pressure to innovate. To succeed in the lottery category, a new game must strike the right balance between being just “more of the same” and being so extreme that it risks not being adopted.

Read more...

IGT's Commitment to The Lottery Industry Keeps You Ahead of the Game

IGT's Corporate Sustainability Report
Posted 08/31/2017 by Stefania Colombo

For the past decade, our annual sustainability report has been a chance to share details about how our day-to-day activities support our goal of delivering growth to our industry by modernizing play and operating responsibly in every part of our business. Our independently audited Sustainability Report for 2016 details how we are creating best-in-class solutions that respect both people and the environment, while delivering innovation and excellence to keep gaming fun for all.

Read more...

Beyond Plastic: The Payments Revolution

Payment Apps open on two mobile phones
Posted 08/16/2017 by Ailsa McKnight

Americans like their credit cards so much that even the smallest of purchases are now paid with plastic rather than cash. A survey of small purchases among U.S. adults in 2017 by CreditCard.com reveals that 17 percent of adults with credit cards use them in physical stores to buy items with a price tag of less than $5, up 11 percent from last year.

Read more...

FutureGame: The Key to Your New Lottery Game Portfolio

FutureGame: Innovative Lottery Technologies from IGT
Posted 08/02/2017 by Francesco Parola

Innovation is probably one of the most frequently Googled words these days. Everybody talks about it, but innovation is sometimes overstated when it comes to the reality of how organizations approach the challenge of sustainable growth.

Read more...

Finding Growth in a Mature Market

Lottery Game on Mobile Device
Posted 07/27/2017 by Tom Peterson

IGT’s Lottomatica continues to grow the highly competitive Italian lottery and gaming market through a unique understanding of its consumers and relentless innovation.

Read more...

IGT's Approach to Lottery Modernization

Cashless Payments
Posted 05/15/2017 by Ailsa McKnight

IGT’s whitepaper “Achieving Relevance: Modernizing the Lottery Experience” shows that consumers prefer convenient purchase options. When it comes to enabling growth in retail locations, IGT is committed to providing solutions that meet the needs of lottery customers across a wide range of retail, consumer, and regulatory environments. 

Read more...

IGT Attends 2017 InComm Partner Alliance

Paul Riley
Posted 04/12/2017 by Paul Riley

IGT attended the 2017 InComm Partner Alliance at the end of March to represent the lottery industry.

Read more...
View more

Please resize your browser window.

Remove GDPR Cookie