IGT Lottery Blog

Case Study: A Fresh Look at Lottery in the Mountain State

IGT Lottery Case Study
Posted 06/14/2018 by NASPL Insights

The West Virginia Lottery charted a growth path by strategically re-evaluating everything from its product mix and price points to sales incentives and retailer communications. Lotteries of any size can follow suit.

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IGT Hosts 2018 Retail Innovation Workshop

2018 IGT Lottery Retail Innovation Workshop
Posted 05/25/2018 by Michael Roygaard

IGT held its seventh Lottery Retail Innovation Workshop in an unusually warm Helsinki, Finland, on May 16-18 2018, and it proved to be an exceptionally successful event. The workshop is designed for lottery retail management to meet with peers and colleagues to exchange learnings, case studies, insights and developments around lottery retail, and this year the agenda was filled with new case studies and challenges.

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Maximizing Sales with New Instant Game Launches

Steve Desautels
Posted 05/17/2018 by Steve Desautels

For lotteries and their retailers, new game launches can be a successful path to maximizing sales. Leveraging their resources and experience, IGT’s Retail Sales and Execution Team (RSET) has developed a number of strategies that, when embraced by lotteries and their chain retail store partners, can help new instant ticket games quickly become the top selling/earning games.

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Optimizing the Retail Experience with Zone Impact Planning

Five Retail Zones
Posted 05/10/2018 by Jessica Powell

Enhancing the lottery retail environment is an important part of growing ticket sales. By approaching retail merchandising from the shopper’s perspective, IGT has identified five areas, or zones, where retailers can optimize lottery merchandising.

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Becoming a Better Leader at the NASPL 2018 Lottery Leadership Institute

NASPL Lottery Leadership Institute
Posted 04/13/2018 by Lindsey McColl

The NASPL 2018 Lottery Leadership Institute (LLI), hosted by NASPL and the Iowa Lottery, took place in Des Moines, Iowa from April 8-12. Designed to help develop leaders at all organizational levels, this year’s program included leadership training from Dale Carnegie Systems, many eye-opening sessions on the lottery industry, and tours of the Iowa Lottery headquarters and the Multi-State Lottery Association (MUSL) office.

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APIs Explained: A Whiteboard Video

PR Explaining APIs for Lottery at Whiteboard
Posted 03/26/2018 by Paul Riley

Application Programming Interfaces – more commonly known as APIs – are a hot topic in the lottery industry. But just what is an API and how can it improve lottery retail? Watch this short video presentation by Paul Riley, VP of Innovation and Lottery Transformation, to get a better picture of how APIs work.

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IGT Attends InComm Partner Alliance 2018

Paul Riley at 2018 InComm Partner Alliance
Posted 03/15/2018 by Paul Riley

Last week, IGT attended the 2018 InComm Partner Alliance to discuss the NASPL standard API approach with national retailers and their partners, with the aim of widening lottery distribution. Watch IGT’s Paul Riley, Vice President of Innovation and Lottery Transformation, talk about his experience at the event.

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AR at Retail: Helping Retailers Envision Lottery in Their Stores

Augmented Reality at Lottery Retailer
Posted 12/13/2017 by Jim Humphrey

Augmented reality (AR) is a technology that layers computer-generated enhancements, including 3D models and animations, atop an existing reality to enhance viewers’ perception of it. In our industry, references to AR are often focused on gameplay, but in this post, we’ll discuss how lotteries can potentially use AR to grow their retail footprint.

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Case Study: Amping Up Sales Execution to Fuel Growth

IGT Georgia Lottery Case Study Thumbnail
Posted 12/06/2017 by Nat Worley

The Georgia Lottery Corporation (GLC) is always turning up the volume on sales growth. As the second-largest lottery in the U.S. in per capita sales, the GLC constantly focuses on sales execution to maintain its record-setting sales performance. In the last year, the lottery has been working with IGT at the local Atlanta level and with members of the corporate Retail Sales and Execution Team to deliver a series of programs in support of the lottery’s growth plans.

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Putting BYOD into Practice

BYOD at retail
Posted 11/01/2017 by Paul Riley

This is the final post in a three-part series. The BYOD model for lottery sales opens a spectrum of possibilities for implementation. As BYOD establishes itself within the lottery industry, it will be important for lotteries to think differently in everything from how RFPs are scoped and written, to retailer registration and licensing.

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Three Reasons Why Lotteries Should Consider BYOD

BYOD Cash Register
Posted 10/26/2017 by Paul Riley

This is the second post in a three-part series. In our previous post, we defined BYOD (Bring Your Own Device) and gave an overview of its potential advantages. This week, we'll consider the benefits of the BYOD model more closely.

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BYOD, a New Paradigm for Lotteries and Retailers

BYOD at Retail Checkout
Posted 10/19/2017 by Paul Riley

This is the first post in a three-part series. For lotteries and their retailer networks, the Bring Your Own Device model represents a paradigm shift from the traditional model where a lottery is responsible for providing a set of equipment and ongoing support to its retailer network.

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Beyond Plastic: The Payments Revolution

Payment Apps open on two mobile phones
Posted 08/16/2017 by Ailsa McKnight

Americans like their credit cards so much that even the smallest of purchases are now paid with plastic rather than cash. A survey of small purchases among U.S. adults in 2017 by CreditCard.com reveals that 17 percent of adults with credit cards use them in physical stores to buy items with a price tag of less than $5, up 11 percent from last year.

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In The Shoppable Universe, Every Touchpoint is an Opportunity to Buy

Interactive TouchScreen Display
Posted 08/09/2017 by Ailsa McKnight

With the proliferation of on-demand services redefining expectations of speed, there is a growing need among time-pressured consumers for a retail experience that is both efficient and convenient. In the near future, this will lead retail to move beyond omnichannel to become limitless. Consumers will expect everything, everywhere – from video content and social media to fitting room mirrors and virtual reality – to become directly shoppable.

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Finding Growth in a Mature Market

Lottery Game on Mobile Device
Posted 07/27/2017 by Tom Peterson

IGT’s Lottomatica continues to grow the highly competitive Italian lottery and gaming market through a unique understanding of its consumers and relentless innovation.

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IGT Hosts 2017 Retail Workshop

2017 Retail Workshop
Posted 05/26/2017 by Michael Roygaard

On May 10-12, IGT hosted its sixth annual Retail Workshop in Rome, Italy.

Once again, the event proved to be very successful, providing lottery retail and marketing managers an opportunity to meet with peers and colleagues to exchange retail learnings, case studies, insights, and developments. More importantly, it was the perfect forum to foster collaborative discussions with a view to sharing knowledge and the results of various initiatives within the industry.

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The Future of Retail

Future of Retail
Posted 04/26/2017 by Michael Roygaard

As Millennials replace Baby Boomers as the dominant shopper demographic, the retail landscape is fundamentally changing. Shoppers are now and will continue to be in the future, connected to devices and data, and move seamlessly between digital and physical channels.

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Lottery and the Cashless Consumer

Lottery Cashless Payments
Posted 04/19/2017 by Lisa Schiffer

The “cashless society” is an unstoppable global trend. Technological advances are transforming payment methods by offering a more streamlined experience to today’s demanding consumer, who now expects instant gratification, simplicity and convenience. IGT looks at the implications for the lottery industry.

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IGT Attends 2017 InComm Partner Alliance

Paul Riley
Posted 04/12/2017 by Paul Riley

IGT attended the 2017 InComm Partner Alliance at the end of March to represent the lottery industry.

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Declan Harkin Talks About The Future Of Retail

Declan Harkin
Posted 03/30/2017 by Ailsa McKnight

Declan Harkin, Senior Vice President and Chief Operating Officer, International, talks about IGT’s focus on innovation to lead the lottery industry’s future growth.

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