IGT Lottery Blog

Cruise Control: The Quest for Ultimate Control

Man using Apple watch to track and plan day
Posted 03/08/2018 by Ailsa McKnight

Consumers crave the feeling of control over their numerous responsibilities, and technology creates new ways that we can manage our lives, from fitness goals and meal planning to family finances. The researchers at global consumer analytics and trend agency Foresight Factory call this trend Cruise Control – where control is automated by helpful third parties.

Read more...

IGT Solutions are Designed to Entertain at ICE 2018

IGT VLT Preview for ICE 2018
Posted 01/31/2018 by Jennifer Bowman

At this time of year, with London in the icy grip of winter, IGT is preparing for one of the hottest gaming trade shows in the calendar — ICE Totally Gaming. For many years now, our lottery customers have visited the show to see the latest innovations, and this year, IGT’s booth “Designed to Entertain” won’t disappoint.

Read more...

Special Report: 8 Consumer Trends Shaping Lottery Player Behavior in 2018

8 Lottery Player Behavioral Trends for 2018
Posted 01/11/2018 by Ailsa McKnight

IGT has prepared a special report with the global consumer analytics and trends agency Foresight Factory to highlight 8 trends that are likely to influence consumers in the year ahead. Many have direct application for the lottery industry, such as offering new types of pre-play challenges or making use of emerging technologies to deliver more emotionally rich player-interactions. Others are important to keep in mind as they are likely to shape players’ attitudes and expectations.

Read more...

Smart Boredom: Upgrading Downtime

Office worker using mobile phone to be productive during evening commute
Posted 01/05/2018 by Ailsa McKnight

In the digital era, downtime no longer equates to “deadtime.” With smartphones, we can use spare moments to browse social media, play games, manage our online finances, or catch up with the latest news, and do so in any location and at any time. There is no moment of the day when we can’t connect, update, communicate, or achieve.

Read more...

AR at Retail: Helping Retailers Envision Lottery in Their Stores

Augmented Reality at Lottery Retailer
Posted 12/13/2017 by Jim Humphrey

Augmented reality (AR) is a technology that layers computer-generated enhancements, including 3D models and animations, atop an existing reality to enhance viewers’ perception of it. In our industry, references to AR are often focused on gameplay, but in this post, we’ll discuss how lotteries can potentially use AR to grow their retail footprint.

Read more...

Life Stages in Flux: Reaching Players at Varying Points in their Dynamic Lives

Millennial Woman Lifestage
Posted 11/29/2017 by Ailsa McKnight

As major life events are being delayed, repeated or reordered, life stages are no longer the predictable concept they once were. The notion of a clear, predictable path through traditional life stages is being eroded. This creates new commercial uncertainties as well as opportunities for consumer-facing brands.

Read more...

Trending 2018: IGT’s Insight into the New World of the Consumer

Foresight Factory Trending 2018
Posted 11/21/2017 by Ailsa McKnight

October 2017 saw the annual trends conference from leading trendspotting agency The Foresight Factory. “Trending,” held in London, U.K., welcomed delegates to the new world of #NEVERNORMAL. As centuries-old business models are replaced by messenger apps, and prosperous careers are ended by a line of code, what seemed like immovable consumer truths and life stages suddenly look shaky under the harsh light of the 21st century.

Read more...

Connecting With the Mobile-First Consumer

Millennial Friends on Mobile Phones
Posted 08/28/2017 by Ailsa McKnight

Connected mobile devices, such as smartphones and tablets, are now the preferred platforms for many of our internet activities. Everything from social networking to commerce, and TV-watching to personal data tracking, is now a mobile activity.

Read more...

In The Shoppable Universe, Every Touchpoint is an Opportunity to Buy

Interactive TouchScreen Display
Posted 08/09/2017 by Ailsa McKnight

With the proliferation of on-demand services redefining expectations of speed, there is a growing need among time-pressured consumers for a retail experience that is both efficient and convenient. In the near future, this will lead retail to move beyond omnichannel to become limitless. Consumers will expect everything, everywhere – from video content and social media to fitting room mirrors and virtual reality – to become directly shoppable.

Read more...

How Can Lotteries Capitalize on the Global Trends Reshaping Life and Play?

IGT EL Krakow
Posted 07/05/2017 by Paul Riley

There is a tremendous opportunity for lotteries to use emerging technologies and trends to shift onto an innovation path. At the recent European Lotteries Congress in Krakow, IGT presented three immersive experiences for attendees to learn how to leverage the forces of change and create more engaging experiences for players.

Read more...

Declan Harkin Talks About The Future Of Retail

Declan Harkin
Posted 03/30/2017 by Ailsa McKnight

Declan Harkin, Senior Vice President and Chief Operating Officer, International, talks about IGT’s focus on innovation to lead the lottery industry’s future growth.

Read more...

Please resize your browser window.

Remove GDPR Cookie