IGT Lottery Blog

How Digital Lottery Activity Around Jackpots Can Boost Overall Sales

iLottery Jackpot
Posted 12/21/2017 by Jason Barrs

As some states pioneer legislation to help modernize the play experience and introduce new payment methods, each must also look at whether there is opportunity to leverage digital channels. One important consideration is related to player behavior when jackpots roll for a number of weeks and reach very high levels.


New IGT White Paper “The Digital Lottery Experience: Focusing on the Success Factors”

Digital Lottery Success Factors
Posted 11/15/2017 by Scott Gallagher

What drives success when a lottery introduces digital sales? With changing governmental regulations allowing more lotteries to sell via digital channels, and the oldest online lotteries now operating for more than two decades, there’s much discussion in the industry about how to best leverage digital lottery to drive growth and meet a wider range of player needs and preferences.


Finding Growth in a Mature Market

Lottery Game on Mobile Device
Posted 07/27/2017 by Tom Peterson

IGT’s Lottomatica continues to grow the highly competitive Italian lottery and gaming market through a unique understanding of its consumers and relentless innovation.


Digital Passports: The End of Anonymity or The Next Stage of Consumer Control?

Digital Passport
Posted 05/03/2017 by Ailsa McKnight

Early signs are pointing to a future in which every individual has a universal digital identity – a “digital passport” – a truly verified online identity – that will bring ultimate convenience, efficiency and peace of mind for consumers about their online security. A digital passport would offer seamless access to services, with no need to log in, verify one’s identity, pay for products, or book services. It also offers benefits to businesses, as they will be able to easily track online behaviors of individuals through their unique digital identities.


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