IGT Lottery Blog

New IGT Infographic “Speeding the Path to Play”

Speeding the Lottery Path to Play
Posted 07/19/2017 by Gerard Caro

How do you get occasional players to discover – or rediscover – the lottery, and how do you keep regular players engaged? To assist lottery marketers and retailers in understanding the factors that attract and retain players, IGT has charted the emotional path to play in a new white paper. 


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