IGT Lottery Blog

Local Allure: Can Staying Local Motivate Millennials to Play?

Main Street Downtown Area
Posted 10/12/2018 by Ailsa McKnight

Globalization has been one of the major drivers of cultural and commercial change in recent decades. For consumers, the world increasingly feels like one giant store, and our increased global mobility drives exposure to and appetite for new cultural influences and brands; what’s made on the other side of the planet can be delivered to our doors in a matter of days. At the same time, another trend, known as "Local Allure," is emerging: consumers taking pride in their area, and strongly identifying with it. Buying local supports one’s community and reinforces the feeling of group identification.

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How Lotteries Can Deliver Experiences Through Prediction and Surprise

Four Friends Traveling
Posted 08/09/2018 by Ailsa McKnight

For today’s consumers, exciting and enriching experiences provide social capital in the form of stories to share. Social media has become a living journal and portfolio of our daily lives, and therefore consumer demand for experiences to fuel these online story platforms is naturally increasing.

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Ten Habits of Highly Effective Millennial Marketers

Millennials
Posted 04/19/2018 by Ulli Appelbaum, FTT Brand Consulting

Millennials are probably the most researched generation in marketing history. In fact, a simple Google search for “Marketing to Millennials” yields over 17 million search results, more than twice the results for “Marketing to Baby Boomers” and nearly nine times more than the same search for “marketing to moms.” And yet despite this abundance of information and research data, or more likely because of it, most marketers still struggle to successfully market to Millennials.

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Life Stages in Flux: Reaching Players at Varying Points in their Dynamic Lives

Millennial Woman Lifestage
Posted 11/29/2017 by Ailsa McKnight

As major life events are being delayed, repeated or reordered, life stages are no longer the predictable concept they once were. The notion of a clear, predictable path through traditional life stages is being eroded. This creates new commercial uncertainties as well as opportunities for consumer-facing brands.

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New IGT White Paper “Millennials Matter: Tapping Into the Preferences of a Game-Changing Demographic”

Millennials Matter White Paper from IGT Lottery
Posted 09/27/2017 by Gerard Caro

IGT’s new White Paper, “Millennials Matter,” explores five ways that lottery can become more in tune with Millennials’ expectations. From making play more social and shareable to communicating in a way that resonates, addressing the needs and preferences of this group can help to propel the industry forward.

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Connecting With the Mobile-First Consumer

Millennial Friends on Mobile Phones
Posted 08/28/2017 by Ailsa McKnight

Connected mobile devices, such as smartphones and tablets, are now the preferred platforms for many of our internet activities. Everything from social networking to commerce, and TV-watching to personal data tracking, is now a mobile activity.

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The Future of Content Comes to Krakow

Future of Content
Posted 05/26/2017 by Sharon Duncalf

Hot on the heels of the excitement of the World Lottery Summit in Singapore, where IGT’s “Future of Retail” booth was received with great interest by our customers, our plans are well underway to bring you our next cutting-edge “Future of…” lottery experience – “The Future of Content.”

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