IGT Lottery Blog

Case Study: A Fresh Look at Lottery in the Mountain State

IGT Lottery Case Study
Posted 06/14/2018 by NASPL Insights

The West Virginia Lottery charted a growth path by strategically re-evaluating everything from its product mix and price points to sales incentives and retailer communications. Lotteries of any size can follow suit.

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IGT Hosts 2018 Retail Innovation Workshop

2018 IGT Lottery Retail Innovation Workshop
Posted 05/25/2018 by Michael Roygaard

IGT held its seventh Lottery Retail Innovation Workshop in an unusually warm Helsinki, Finland, on May 16-18 2018, and it proved to be an exceptionally successful event. The workshop is designed for lottery retail management to meet with peers and colleagues to exchange learnings, case studies, insights and developments around lottery retail, and this year the agenda was filled with new case studies and challenges.

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Maximizing Sales with New Instant Game Launches

Steve Desautels
Posted 05/17/2018 by Steve Desautels

For lotteries and their retailers, new game launches can be a successful path to maximizing sales. Leveraging their resources and experience, IGT’s Retail Sales and Execution Team (RSET) has developed a number of strategies that, when embraced by lotteries and their chain retail store partners, can help new instant ticket games quickly become the top selling/earning games.

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Optimizing the Retail Experience with Zone Impact Planning

Five Retail Zones
Posted 05/10/2018 by Jessica Powell

Enhancing the lottery retail environment is an important part of growing ticket sales. By approaching retail merchandising from the shopper’s perspective, IGT has identified five areas, or zones, where retailers can optimize lottery merchandising.

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Becoming a Better Leader at the NASPL 2018 Lottery Leadership Institute

NASPL Lottery Leadership Institute
Posted 04/13/2018 by Lindsey McColl

The NASPL 2018 Lottery Leadership Institute (LLI), hosted by NASPL and the Iowa Lottery, took place in Des Moines, Iowa from April 8-12. Designed to help develop leaders at all organizational levels, this year’s program included leadership training from Dale Carnegie Systems, many eye-opening sessions on the lottery industry, and tours of the Iowa Lottery headquarters and the Multi-State Lottery Association (MUSL) office.

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APIs Explained: A Whiteboard Video

PR Explaining APIs for Lottery at Whiteboard
Posted 03/26/2018 by Paul Riley

Application Programming Interfaces – more commonly known as APIs – are a hot topic in the lottery industry. But just what is an API and how can it improve lottery retail? Watch this short video presentation by Paul Riley, VP of Innovation and Lottery Transformation, to get a better picture of how APIs work.

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IGT Attends InComm Partner Alliance 2018

Paul Riley at 2018 InComm Partner Alliance
Posted 03/15/2018 by Paul Riley

Last week, IGT attended the 2018 InComm Partner Alliance to discuss the NASPL standard API approach with national retailers and their partners, with the aim of widening lottery distribution. Watch IGT’s Paul Riley, Vice President of Innovation and Lottery Transformation, talk about his experience at the event.

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AR at Retail: Helping Retailers Envision Lottery in Their Stores

Augmented Reality at Lottery Retailer
Posted 12/13/2017 by Jim Humphrey

Augmented reality (AR) is a technology that layers computer-generated enhancements, including 3D models and animations, atop an existing reality to enhance viewers’ perception of it. In our industry, references to AR are often focused on gameplay, but in this post, we’ll discuss how lotteries can potentially use AR to grow their retail footprint.

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Case Study: Amping Up Sales Execution to Fuel Growth

IGT Georgia Lottery Case Study Thumbnail
Posted 12/06/2017 by Nat Worley

The Georgia Lottery Corporation (GLC) is always turning up the volume on sales growth. As the second-largest lottery in the U.S. in per capita sales, the GLC constantly focuses on sales execution to maintain its record-setting sales performance. In the last year, the lottery has been working with IGT at the local Atlanta level and with members of the corporate Retail Sales and Execution Team to deliver a series of programs in support of the lottery’s growth plans.

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Putting BYOD into Practice

BYOD at retail
Posted 11/01/2017 by Paul Riley

This is the final post in a three-part series. The BYOD model for lottery sales opens a spectrum of possibilities for implementation. As BYOD establishes itself within the lottery industry, it will be important for lotteries to think differently in everything from how RFPs are scoped and written, to retailer registration and licensing.

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