IGT Lottery Blog

Appealing to the Multi-Social Consumer

International Social Network
Posted 09/19/2017 by Ailsa McKnight

The use of multiple social networks and communication methods is becoming commonplace. From pokes to emojis, and from Facebook posts to self-destructing Snapchat images, we are witnessing a new level of digital dexterity within communication habits.


In The Shoppable Universe, Every Touchpoint is an Opportunity to Buy

Interactive TouchScreen Display
Posted 08/09/2017 by Ailsa McKnight

With the proliferation of on-demand services redefining expectations of speed, there is a growing need among time-pressured consumers for a retail experience that is both efficient and convenient. In the near future, this will lead retail to move beyond omnichannel to become limitless. Consumers will expect everything, everywhere – from video content and social media to fitting room mirrors and virtual reality – to become directly shoppable.


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