IGT Lottery Blog

Thinking Small at the 2018 EL/WLA Marketing Seminar

EL WLA Marketing Seminar 2018
Posted 02/16/2018 by Ailsa McKnight

The Joint European Lotteries/World Lottery Association 2018 Marketing Seminar explored the assertion that “The Biggest Trend in Marketing is Small.” Thinking Small provides better and more measurable experiences for consumers at an individual level. Marketing is becoming more personal every day, and businesses are building marketing campaigns around regional and local data.

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