PlaySports Platform

The PlaySports Platform is at the core of our sports betting offering. Its versatility, scalability, and market-readines has made it essential, especially for operators that require a swift go-to-market. IGT has deployed the sports betting platform for a variety of customers, including retail and mobile sports betting operators, tribal and commercial casino properties, racetracks, and lottery corporations. All of these have used the platform to increase revenue through sports betting enterprises and to position themselves to continue the momentum for years to come.

PlaySports Player Account Management

Operators can also return maximum value to their customers through IGT’s proprietary, full-integrated PlaySports PAM (Player Account Management).

Live in numerous states such as New Jersey, Nevada, Colorado, Washington, Arizona, Louisiana, the PlaySports PAM is delivering an intuitive user experience that can effectively drive customer acquisition and retention through personalized sports betting promotions-- ultimately strengthening the operator-player relationship. Unlike the iGaming PAMs that originated outside the U.S., IGT’s PAM was built from the ground up, specifically for the unique challenges, opportunities and demands of the U.S. sports betting market. Because it is a modular component of the PlaySports platform, the system’s betting engine, offer creation and rewards availability are second to none.

PlaySports Player Account Management

Operators can also return maximum value to their customers through IGT’s proprietary, full-integrated PlaySports PAM (Player Account Management).

Live in numerous states such as New Jersey, Nevada, Colorado, Washington, Arizona, Louisiana, the PlaySports PAM is delivering an intuitive user experience that can effectively drive customer acquisition and retention through personalized sports betting promotions-- ultimately strengthening the operator-player relationship. Unlike the iGaming PAMs that originated outside the U.S., IGT’s PAM was built from the ground up, specifically for the unique challenges, opportunities and demands of the U.S. sports betting market. Because it is a modular component of the PlaySports platform, the system’s betting engine, offer creation and rewards availability are second to none.