PlaySports Player Account Management
Operators can also return maximum value to their customers through IGT’s proprietary, full-integrated PlaySports PAM (Player Account Management).
Live in numerous states such as New Jersey, Nevada, Colorado, Washington, Arizona, Louisiana, the PlaySports PAM is delivering an intuitive user experience that can effectively drive customer acquisition and retention through personalized sports betting promotions-- ultimately strengthening the operator-player relationship. Unlike the iGaming PAMs that originated outside the U.S., IGT’s PAM was built from the ground up, specifically for the unique challenges, opportunities and demands of the U.S. sports betting market. Because it is a modular component of the PlaySports platform, the system’s betting engine, offer creation and rewards availability are second to none.