Trading Advisory Services
Trading Advisory Services are a favorite among our sports betting customers. And for good reason - setting betting lines is complicated and can be very risky for an operator to do in-house.
The IGT PlaySports trading team is comprised of industry experts, based in Las Vegas and fueled by a passion for professional sports. They work directly with operators, tailoring services to fit national, regional, and local sports markets. They create lines representative of your customer base and manage risk accordingly in real-time as each game approaches and unfolds, tracking much more than wins and losses, but also factoring in things like weather, injuries, and home field advantages.
The content managers of the trading team collaborate with operators' local teams to create content perfect for that specific market, such as promotional graphics for kiosk toppers. This sort of ever-changing content is highly effective at attacting and engaging players.