eInstants

Our vast content library provides lotteries with a portfolio of engaging eInstants with varying themes, play styles, and licensed content. Knowing that every player has their own preferences, we do extensive research and analysis to ensure that we are serving our lottery customers and their many local player segments around the world.

IGT eInstants library includes the following variety of games:

  • Traditional instant play styles (Key number match, Crossword, Bingo)​
  • Casual play styles
  • Modern symbol match play styles
  • Omnichannel content
  • Licensed content (Wheel of Fortune® and Ghostbusters®)
  • Popular slots brands (Cleopatra and Siberian Storm)
  • Engaging bonus round play

Play our library of games at the IGT iLottery Showcase!

Learn more about the eInstants landscape and IGT's commitment to content.

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Licensed Content

IGT’s game portfolio features both proprietary and licensed third party brands, which are leveraged across channels to meet player demand.

Licensed third-party brands like Wheel of Fortune® and Ghostbusters® translate into entertaining and compelling games.

With their recognizability and mass appeal, licensed games can serve as acquisition drivers for casual players who have a brand affinity. Customer reports have shown Wheel of Fortune on the Road®, in-market since 2019, remains a top game new players try within their first week of play.

Omnichannel Content

Omnichannel content is a proven sales driver because players have a familiarity with the brand. Lotteries also benefit by offering players a choice on how to play and can promote the product family both online and at retail.

IGT provides omnichannel content for the following scenarios

  • Create an eInstant from a popular retail brand
  • Design and print a scratch ticket from a successful eInstant
  • Create a new brand across both channels with a synchronized launch to capitalize on branding, marketing and promotional tools

IGT's digital game developers translate the essence of a customer’s retail game into a digital format, where unique game-play features are applied without losing brand appeal.