Instant Advantage™

Lotteries supported by Instant Advantage have outperformed the industry growth average for five years and counting. Here’s how IGT helps customers carry out their vision for instants growth.

Instant Advantage

Discover more about Instant Advantage.

  • IGT’s Same Store Sales, Business Intelligence, and full-service Insights teams pursue multiple avenues of data-gathering and analysis to inform strategic recommendations that support the growth of customers’ instant ticket programs.

    A full-service research department, IGT’s Insights team engaged in more than 370 studies in 2018, providing customers with actionable foresight around players, retailers, technologies, emerging trends, and more.

  • IGT’s reliable, secure, scalable, and proven systems to execute pack movements and validate instant tickets.

    40 lotteries use IGT’s Instant Ticket Processing & Transaction Engine globally.

    $41.4 billion in instant ticket sales worldwide are processed by IGT.

  • Instant game innovations – including branded play styles and themes – expand the ability to execute at retail, as well as offering new products with interactive components.

    IGT’s industry-leading instant product innovations have included Super Ticket®, Crossword Connect™, Glitz™, Glam™, and the first ever instant game with 3D interactive reveal via augmented reality.

  • IGT solutions include state-of-the-art warehousing and shipping systems, and the industry’s most accurate predictive ordering system, with a 99.7% accuracy rate for the more than 35 million packs of tickets packed and shipped in 2017.

    53% of U.S. instant ticket sales are ordered through IGT’s predictive ordering system, supporting more than 116,000 retailers.

    70% of U.S. retailers are served by an IGT instant ticket inventory management system.

  • IGT’s signature, white-glove player experiences with turnkey marketing programs drive customer engagement and increase sales by offering once-in-a-lifetime experiences for players.

    Effective advertising and marketing promotions generate quick and long-lasting sales.

    Enhanced play features drive entertainment across digital channels.

  • A portfolio of quality brands translates into entertaining and compelling lottery games and turnkey marketing programs, including Wheel of Fortune®, Jeopardy®, The Voice®, Caesars®, Ghostbusters™, iHeartRadio, Dubble Bubble, Three Stooges®, Circuit of the Americas™, and Shark Tank.

  • Members of IGT’s Retail Sales & Execution Team assess individual market situations and provide valuable, customized support to lotteries around the world — leveraging all available IGT expertise and third-party tools to help customers grow their retail programs. +Services focus on:

    • Sales Tools & Training: Optimizes the performance of sales organizations through customized organization design, training, and retail business tools.
    • Business Development: Expands consumer lottery touchpoints through technology, recruitment, and chain account development.
    • Retail Sales Optimization: Enhances product placement by advancing instant distribution, trade marketing, merchandising, and vending optimization.

    Each offering is available as a standalone service, easily integrated with current local lottery strategies and third-party systems.

  • IGT’s instant production capabilities feature the newest facility in the industry — expressly built to securely design, manufacture, package and ship instant games to customers around the world.

    We provide Instant Game Development services to more than 60 lotteries worldwide, manage the world’s largest instant lottery, and support seven of the top 10 lotteries.

  • IGT Strategic Portfolio Planning processes take a deep dive into the product portfolio, with proprietary tools that allow IGT to gauge performance in real time, helping lotteries make informed decisions to drive bottom-line profits.