What drives success when a lottery introduces digital sales? With changing governmental regulations allowing more lotteries to sell via digital channels, and the oldest online lotteries now operating for more than two decades, there’s much discussion in the industry about how to best leverage digital lottery to drive growth and meet a wider range of player needs and preferences.
To help our customers better understand the performance factors of selling lottery products over the internet, IGT tested a set of common assumptions about digital lottery performance using data from 19 lotteries in Europe, North America, and Australasia. The six factors that drive success are presented in our new White Paper, “The Digital Lottery Experience.”
Download the White Paper now and explore the six factors that drive success, from ease of player registration and online payment, to the power of content.