New IGT White Paper “Millennials Matter: Tapping Into the Preferences of a Game-Changing Demographic”

Millennials Matter White Paper from IGT

By 2020, Millennials are expected to control between $19 trillion to $24 trillion of the global economy, and 48% play a favorite game at least once a week – yet they tend not to play the lottery. What can lotteries do to engage with this large and influential player group?

IGT’s new White Paper, “Millennials Matter,” explores five ways that lottery can become more in tune with Millennials’ expectations. From making play more social and shareable to communicating in a way that resonates, addressing the needs and preferences of this group can help to propel the industry forward.

Download the White Paper now and explore five ways to get in tune with Millennial players.


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