Case Study: Simplifying Draw Game Ticket Holiday Gifting

NJ Lottery Holiday Sampler 2017 Case Study

Lottery tickets are a popular gift during the holiday season, but most gift-givers buy scratch tickets instead of draw game tickets. To overcome the barriers posed by draw-timing and price, the New Jersey Lottery and Northstar New Jersey worked with IGT to identify the obstacles to gifting draw game tickets and to introduce a practical solution for the holiday season.

Finding an answer to the question, "How can we make it easier to give Draw Game tickets as gifts?" led to a collaborative effort that produced a first-in-industry solution – recognized as a finalist for the Buddy Roogow Innovation Award in the Draw Game category at the NASPL annual conference in September of 2017.

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Laura Antos is the Senior Manager, 360 Marketing Operations at Northstar New Jersey Lottery Group

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