IGT held its seventh Lottery Retail Innovation Workshop in an unusually warm Helsinki, Finland, on May 16-18 2018, and it proved to be an exceptionally successful event. The workshop is designed for lottery retail management to meet with peers and colleagues to exchange learnings, case studies, insights and developments around lottery retail, and this year the agenda was filled with new case studies and challenges.
This year’s workshop was attended by 18 lottery delegates from 11 lotteries, together with the Director, Business Service from Kesko Retail, the largest retailer in Finland, who offered candid insights into the partnership model between Kesko and Veikkaus and their 2018 in-lane sales project. The workshop concluded with an afternoon of illuminating retailer visits, organized by Veikkaus.
Kesko Retail kicked off Day One with a presentation focussed on the value and importance of a strong partner program with Veikkaus, which had encouraging and promising results.
Other presentation highlights included:
- Camelot UK, which presented their “Back to Basics” initiatives and plans for continued Discounter channel expansion.
- Lottomatica, which introduced its successful new Retailer Portal, bringing in 45K monthly users, and delivering significant operating cost savings together with a four percent sales increase. Lottomatica revealed plans to launch an app version of the Retail Portal to make the life of retailers even better and more convenient.
- Veikkaus presented some of the key goals and objectives of its forthcoming “Sales Renewal” program, which is designed to address many known retailer and player needs.
- Atlantic Lottery Corporation presented its innovation process and program, which is the fruition of 18 months of development. The program touches on most aspects of the lottery operation and is intended to bring innovation into all disciplines and teams to ensure that the lottery stays relevant and continues to attract players. ALC plans to use this method and model as it looks to modernize its retail network in the coming years.
- Totalizator Sportowy, Poland offered a review of the results of its in-lane channel, and the findings from its survey of other lottery in-lane deployments. This was a fascinating review of the latest best practice and performance of in-lane across the industry.
- Loterie Nationale Belgium provided an update on its Hand-Held Terminal (HHT) program and the planned change to the retail commission scheme.
- Singapore Pools delighted delegates with insights into its unique retail network and plans to digitize these retail venues to offer a more convenient and speedy player experience.
- IGT also made a series of presentations to the workshop, including an introduction to the lottery environment in Colombia and plans for retail transformation including network optimization, segmentation, B2B expansion and a new kiosk model. IGT also offered our perspective on the key consumer trends that are soon to impact lottery player behavior, and also provided thoughts on the future of omnichannel in the lottery industry.
This was an insightful and thought-provoking workshop that addressed some of the hottest topics on lottery retail management agendas today. The event is run annually by invitation, and if you are interested in attending next year’s event, please speak to your Account Development Manager.