Are the BATs & FAANGs Biting Yet?

BATs and FAANGs

The major players in today’s advanced and emerging markets are commonly known by two acronyms: “FAANGs” ─ Facebook, Amazon, Apple, Netflix and Google ─ and their Asian counterparts, “BATs” ─ Baidu, Alibaba and Tencent.

In a new article for EL magazine based on her recent talk at the EL/WLA Marketing Seminar in London, IGT’s Sharon Duncalf explains the consumer preferences giving rise to titan brands and explores three strategies lotteries can consider to successfully meet the challenges.

To learn more, read the full article in EL magazine.

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