IGT has hosted Insights Exchange events in North America annually since 2009. As the only industry workshop where two complete days are fully dedicated to marketing insights, the forum gives lottery research professionals — and researchers whose work incorporates analytics — an extended opportunity to collaborate and share their challenges and successes with peers. This year’s exchange welcomed 11 delegates from nine lotteries, as well as two keynote speakers and six researchers from IGT.
The forum featured presentations and face-to-face discussions on research techniques, learnings, and innovative market research and analytics tools. Each attending lottery presented or led a roundtable discussion geared to the interests of fellow research colleagues.
“The exchange gives delegates a unique opportunity to learn from each other while building and strengthening relationships for future collaborations,” said Gerard Caro, IGT Senior Director, Marketing Insights.
A main area of discussion in this year’s exchange was improvements in researching new game concepts — for example, how to add the long-term experience of playing a draw game. Other presentations covered retailer-focused research, forecasting, new research techniques, and more actionable segmentation studies.
IGT’s Audrey Pate, Senior Manager, Marketing Insights, gave delegates an exclusive preview of findings from IGT’s 2019 Connected Player global study, designed to help define the path that lotteries can take to expand and optimize their digital presence as consumer expectations shift with changes in technology.
As in past years, delegates remarked that they gained value from the unique structure of the two-day meeting, enabling lengthy exploration of so many lottery-research focused topics. “IGT inaugurated this event 10 years ago to support customers’ use of market research to develop the strongest business plans possible,” noted Caro. “We invite customers to attend future exchanges to continue to build on and gain value from these shared learnings.”
In addition to the annual event in North America, IGT has hosted similar events in Europe in 2016 and 2018. The next Global Gaming Insights Exchange in Europe is planned for later in 2019. For more information about IGT’s Global Gaming Insights Exchanges, contact Gerard.Caro@IGT.com.
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