This year, IGT hosted its 12th annual instant ticket customer workshop in Bratislava, Slovakia, on the famed Danube River. Thirty participants ─ representing 11 lotteries and IGT instants experts ─ came together to share their knowledge of instant tickets.
As a result of delegate feedback, this long-running workshop continues to evolve each year, ensuring an event that is customized to lottery players’ needs and one that offers a valuable opportunity to share product and portfolio information, marketing experiences, best practices, and lessons learned.
During the workshop, each lottery had the opportunity to present its instant portfolio successes and challenges and participate in lively discussions and Q&A sessions. Continuing the trend of recent years, digital eInstants (known as Instant Win games) have increasingly gained greater emphasis as part of the participating lotteries’ overall instant portfolio, both in retail and digital.
In addition, the Extended Play category – instant games, such as crossword and bingo, that offer the player a higher perceived value due to the extended experience while playing the game– have also emerged as both a profitable market segment for lotteries already leveraging these types of games and as a category of great interest for lotteries looking for organic growth within their instant ticket business. This topic was unpacked at length, beginning with a panel discussion featuring several lotteries that have successfully developed this category of games, followed by a Brainstorming Innovative Games (BIG) session. Working in small groups, participants designed new extended play instant game concepts and play mechanics. These concepts will be turned into real game designs by IGT instant ticket experts, ready to market.
Feedback following the event praised the workshop and its content, the good atmosphere, the organization and exchanges among the participants, and the contributions of IGT instant subject matter experts.
IGT’s customer workshops, covering topics such as Market Research, Instant Tickets, and Retail, will continue to be offered to our customers. For more information, please speak to your Account Development Manager or country manager.
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