Navigating the Complex Business of Sports Betting

With the launch of Rhode Island Sportsbook’s mobile-betting app at two locations in September, the Rhode Island Lottery boosted its sports betting capabilities in time for the start of the NFL season. What strategies can other lotteries use to capture the potential and opportunities around sports betting?

Following the 2018 PASPA ruling to legalize sports betting in the U.S., the Rhode Island Lottery partnered with IGT and William Hill to become the fist U.S. lottery post-PASPA to open a sportsbook , powered by the IGT PlaySports™ end-to-end sports betting solution.

With IGT’s PlaySports™ Kiosks deployed in the state and mobile betting now live, the lottery is embracing new channels and an opportunity to attract new demographics.

How can other lotteries think through the many models available around the rapidly expanding field of sports wagering?

IGT’s Charles Cohen, PlayDigital Vice President Sports Betting, and Scott Gunn, Senior Vice President of Corporate Affairs, recently spoke with La Fleur’s magazine on a wide range of common questions that lotteries have about sports betting. The many available options require lotteries to make individual decisions about how and whether to extend their brand to capture the potential for growth and new players.

“The creation of the sports betting industry today is on a par with the creation of the lottery industry itself,” said Cohen. “Over the coming decade, state lotteries will be considering all of the models as they evaluate one of another.”

To learn more about how to navigate this complex business, read the full article in La Fleur’s.

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