Winning at Retail: Returning to Our Roots

Winning at Retail: Returning to Our Roots

Posted October 02, 2024 by IGT in Consumer Trends

Driving Lottery Success

At NASPL 2024, Melissa Pursley, Senior Vice President of Lottery Product and Sales Development, led a powerful presentation on what remains the heart of our industry—retail. While AI, machine learning, and cloud-based solutions are exciting new frontiers, retail is still the foundation that drives lottery success. In this insightful talk, Melissa explores how lotteries can return to their roots through nurturing and growing the retail channel to meet the evolving demands of today’s consumers.

Key Trends Transforming Lottery at Retail

From the increasing importance of national chains to the rise of cashless payments and the push for self-service solutions, Melissa covers the key trends transforming lottery at retail. More than just staying relevant, she reveals how the industry can stay ahead of the curve by creating personalized shopping experiences, leveraging data-driven insights, and integrating mobile technology to engage players in new and exciting ways.

Want to hear more about the strategies that will shape the future of lottery at retail? Watch Melissa Pursley’s full NASPL 2024 presentation below to see how your lottery can capitalize on these ever-evolving trends.

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