Case Studies

Case Study: Simplifying Draw Game Ticket Holiday Gifting

New Jersey Lottery 2017 Holiday Sampler Case Study
Posted 01/25/2018 by Laura Antos

How can lotteries make it easier to give Draw Game tickets as holiday gifts? The New Jersey Lottery and Northstar New Jersey worked with IGT to identify the obstacles to giving Draw Game tickets as gifts and to introduce a practical solution.

Read more...

Case Study: Amping Up Sales Execution to Fuel Growth

IGT Georgia Lottery Case Study Thumbnail
Posted 12/06/2017 by Nat Worley

The Georgia Lottery Corporation (GLC) is always turning up the volume on sales growth. As the second-largest lottery in the U.S. in per capita sales, the GLC constantly focuses on sales execution to maintain its record-setting sales performance. In the last year, the lottery has been working with IGT at the local Atlanta level and with members of the corporate Retail Sales and Execution Team to deliver a series of programs in support of the lottery’s growth plans.

Read more...

Please resize your browser window.