Case Studies

How Missouri Went Cashless

MO GameTouch Machines
Posted 09/24/2020 by Cleo Andersen-Tarnell

The player convenience and support for health and safety protocols afforded by self-service have never been more relevant than they are today. IGT has been a partner to the Missouri Lottery since 1991. In 2019, as part of the current Facilities Management contract with the Lottery, IGT pledged to equip the Lottery’s GameTouch™ self-service Lottery Vending Machines (LVM) with cashless capabilities. Since go-live in July of 2020, cashless transactions have comprised over 5% of total LVM sales. The rollout of the cashless capability was also incredibly timely, executed throughout July and August 2020, a time of continued social distancing and heightened sensitivity for cleanliness and safety brought on by COVID-19. Read more about how IGT delivered a safe, secure way for the Lottery’s customers to continue to purchase and enjoy their Scratchers and online games.

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How the Georgia Lottery’s New Marketing Campaign Delivered in a Pandemic

Posted 07/30/2020 by Cleo Andersen-Tarnell

Consumer behavior changed rapidly when the COVID-19 pandemic hit. Many retailers closed their doors, individuals hunkered down inside their homes, and lotteries were faced with the challenge of how to encourage players to safely continue to purchase and play. During this time, the Georgia Lottery Corporation was poised to succeed. How did one of America’s largest lotteries experience 250% year-over-year (YOY) sales growth in iLottery during the turbulence caused by COVID-19? They had the right plan at the right time. Karri Paavilainen, IGT Senior Director PlayLottery, and Andrea Williams, IGT Senior Marketing Manager PlayLottery, work closely with the Lottery, supporting the planning and execution of strategies and analytics for its digital channel. They unpacked the Lottery’s strategy for success at the recent SBC Digital Summit North America.

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Drawing in New Players in Non-Traditional Retailers

Posted 11/13/2019 by Cleo Andersen-Tarnell

IGT is helping lotteries expand their retail footprint while giving players a streamlined lottery purchasing experience. Discover how by downloading the case study.

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Opening the Door to New Lottery Sales Opportunities

Posted 11/01/2019 by Cleo Andersen-Tarnell

Large chain stores have historically limited what, if any, lottery products they offer to their customers. Learn how IGT developed a powerful, compact solution to make Lottery more appealing to these retailers by downloading the case study.

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Navigating the Complex Business of Sports Betting

Posted 10/23/2019 by Cleo Andersen-Tarnell

With the launch of Rhode Island Sportsbook’s mobile-betting app at two locations in September, the Rhode Island Lottery boosted its sports betting capabilities in time for the start of the NFL season. What strategies can other lotteries use to capture the potential and opportunities around sports betting?

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Using Second Chance Opportunities to Drive Lottery Sales

Posted 09/24/2019 by Cleo Andersen-Tarnell

One of the most effective tools lottery can use to drive interest in their games is exciting second chance prizes. IGT supports a full turnkey second chance platform, and develops and executes marketing programs and money-can’t-buy player experiences to support lotteries around the world. Learn more about these programs by downloading the case study.

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Putting the Wooh! into Scratch Games in Idaho

Posted 08/08/2019 by Cleo Andersen-Tarnell

The Idaho Lottery has seen great success in recent years implementing strategies to support profitable growth and maximize returns to Idaho’s Public Schools and the State’s Permanent Building Fund. Learn how IGT helped support this growth by downloading the case study.

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Case Study: Achieving Success with a Corporate Sales Representative Program

New Jersey Lottery
Posted 07/18/2018 by Laura Antos

Strong corporate retail partnerships are important to a lottery’s success. By providing chain retailers with excellent customer service and sales solutions, lottery sales representatives can help foster these relationships and maximize lottery sales growth.

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Case Study: A Fresh Look at Lottery in the Mountain State

IGT Lottery Case Study
Posted 06/14/2018 by NASPL Insights

The West Virginia Lottery charted a growth path by strategically re-evaluating everything from its product mix and price points to sales incentives and retailer communications. Lotteries of any size can follow suit.

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Case Study: Simplifying Draw Game Ticket Holiday Gifting

New Jersey Lottery 2017 Holiday Sampler Case Study
Posted 01/25/2018 by Laura Antos

How can lotteries make it easier to give Draw Game tickets as holiday gifts? The New Jersey Lottery and Northstar New Jersey worked with IGT to identify the obstacles to giving Draw Game tickets as gifts and to introduce a practical solution.

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