White Papers

IGT Releases White Paper: “A New Model to Attract New Players”

A New Model to Attract New Lottery Players
Posted 07/23/2018 by Gerard Caro

Lotteries have an opportunity to engage a large, global segment of non-regular players who say they are willing to consider lottery, with the potential to add about $18 billion annually to the industry. Attracting this group, however, would require different types of game-play and rewards than those that satisfy today’s core players. A new IGT White Paper explores the attitudes, wants, and needs of this non-regular player segment.

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IGT Releases New Video White Paper “The Non-Player Point of View”

The Non-Player Point of View Thumbnail
Posted 03/21/2018 by Gerard Caro

What can non-players teach the industry about how to expand their base of lottery players? IGT has prepared a special five-minute video report presenting the unvarnished attitudes of non-, light, and lapsed players, drawn from the first stage of the multiphase global study, Attracting New Players, currently being conducted by IGT and research partners KS&R.

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New IGT White Paper “The Digital Lottery Experience: Focusing on the Success Factors”

Digital Lottery Success Factors
Posted 11/15/2017 by Scott Gallagher

What drives success when a lottery introduces digital sales? With changing governmental regulations allowing more lotteries to sell via digital channels, and the oldest online lotteries now operating for more than two decades, there’s much discussion in the industry about how to best leverage digital lottery to drive growth and meet a wider range of player needs and preferences.

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New IGT White Paper “Millennials Matter: Tapping Into the Preferences of a Game-Changing Demographic”

Millennials Matter White Paper from IGT Lottery
Posted 09/27/2017 by Gerard Caro

IGT’s new White Paper, “Millennials Matter,” explores five ways that lottery can become more in tune with Millennials’ expectations. From making play more social and shareable to communicating in a way that resonates, addressing the needs and preferences of this group can help to propel the industry forward.

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New IGT Infographic “Speeding the Path to Play”

Speeding the Lottery Path to Play
Posted 07/19/2017 by Gerard Caro

How do you get occasional players to discover – or rediscover – the lottery, and how do you keep regular players engaged? To assist lottery marketers and retailers in understanding the factors that attract and retain players, IGT has charted the emotional path to play in a new white paper. 

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New IGT White Paper “Achieving Relevance: Modernizing the Lottery Experience”

Achieving Relevance White Paper
Posted 05/26/2017 by Gerard Caro

Forty percent of lottery purchases are made on impulse. That's an astounding statistic from IGT's Global Study of Player Motivations, and one that signals an opportunity for lotteries to engage with their players on a deeper level.

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IGT Releases “Beyond Hope: Engaging Players’ Motivations” White Paper

Beyond Hope White Paper
Posted 04/10/2017 by Gerard Caro

Playing the lottery and the dream of a better future are intrinsically linked. While it’s certainly entertaining for players to wish for a windfall, hope isn’t the only reason that people around the world are attracted to lottery games.

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