IGT Lottery Blog

Why the Right Moment for Digitization is Now

Enrico Srini Kaari
Posted 10/20/2020 by Cleo Andersen-Tarnell

In spite of continuing lockdowns, one aspect of the lottery industry is opening up. Operators are looking to use digital solutions to increase player engagement and provide a more hygienic, contact-free experience at retail even where digital wagering is not yet permitted. Two recent interviews with IGT executives discuss the possibilities open to lotteries today at retail and beyond thanks to digital solutions.

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How Missouri Went Cashless

MO GameTouch Machines
Posted 09/24/2020 by Cleo Andersen-Tarnell

The player convenience and support for health and safety protocols afforded by self-service have never been more relevant than they are today. IGT has been a partner to the Missouri Lottery since 1991. In 2019, as part of the current Facilities Management contract with the Lottery, IGT pledged to equip the Lottery’s GameTouch™ self-service Lottery Vending Machines (LVM) with cashless capabilities. Since go-live in July of 2020, cashless transactions have comprised over 5% of total LVM sales. The rollout of the cashless capability was also incredibly timely, executed throughout July and August 2020, a time of continued social distancing and heightened sensitivity for cleanliness and safety brought on by COVID-19. Read more about how IGT delivered a safe, secure way for the Lottery’s customers to continue to purchase and enjoy their Scratchers and online games.

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Women WINning Throughout the Lottery Industry

IGT Female Leadership
Posted 09/10/2020 by Cleo Andersen-Tarnell

Recently, the North American Association of State and Provincial Lotteries (NASPL) announced its 2020 Executive Committee, and, for the first time in the Association’s history, all the committee members are women. This historic announcement came on August 18th, the 100th anniversary of the passage of the 19th Amendment, which granted women the right to vote, underlining the lottery industry’s commitment to support women in leadership roles.

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Lotteries Apply Digital Advantage to Succeed in a Pandemic

IGT PlayDigital Lottery apps
Posted 08/28/2020 by Cleo Andersen-Tarnell

COVID-19 has caused significant issues in many sectors, but the Lottery industry has proved to be resilient. Many with interactive offerings have seen tremendous category growth even during the pandemic’s height. As recounted in the July/August 2020 issue of Public Gaming International, “the long-term strategic planning of both lotteries and their well-timed choice to focus more on the digital channel at the beginning of 2020 resulted in positive momentum and a strong first half of 2020.” How have U.S. lotteries applied the digital advantage?

  

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How the Georgia Lottery’s New Marketing Campaign Delivered in a Pandemic

Posted 07/30/2020 by Cleo Andersen-Tarnell

Consumer behavior changed rapidly when the COVID-19 pandemic hit. Many retailers closed their doors, individuals hunkered down inside their homes, and lotteries were faced with the challenge of how to encourage players to safely continue to purchase and play. During this time, the Georgia Lottery Corporation was poised to succeed. How did one of America’s largest lotteries experience 250% year-over-year (YOY) sales growth in iLottery during the turbulence caused by COVID-19? They had the right plan at the right time. Karri Paavilainen, IGT Senior Director PlayLottery, and Andrea Williams, IGT Senior Marketing Manager PlayLottery, work closely with the Lottery, supporting the planning and execution of strategies and analytics for its digital channel. They unpacked the Lottery’s strategy for success at the recent SBC Digital Summit North America.

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Using AI to Deliver a Better Player Experience

Posted 06/26/2020 by Cleo Andersen-Tarnell

Now more than ever, lotteries can put data to powerful use in reinvigorating and growing the player base.

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Tools for Women's Professional Advancement at the WILL Educational Seminar

Posted 03/31/2020 by Kim Lee

IGT continued its enthusiastic support of the Women’s Initiative in Lottery Leadership (WILL) by sponsoring the annual WILL Educational Seminar, held this year at PGRI SMART-Tech in Miami, Florida, on March 5th. WILL was formed four years ago to help women in the Lottery industry grow into and flourish within management positions. Jay Gendron, IGT COO Lottery, was among the speakers at this year’s event. He cited the importance of the WILL initiative to the industry and highlighted women’s advancement as a priority for IGT.

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Hot Retail Topics at La Fleur’s Lottery eConference

Posted 02/27/2020 by Cleo Andersen-Tarnell

IGT co-sponsored the second annual La Fleur’s Retail Lottery eConference on Friday, February 14th. This digital educational event treated participants across the lottery industry to updates and panel discussions on major retail-growth topics such as InLane solutions, route sales management, retailer-lottery relationships, and more. IGT’s Gina Easley, Senior Manager National Retail Accounts, presented on the expansion of the Route Sales Management model and participated in a panel discussion on the subject.

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Partners in Growth: Inside IGT’s International Customer Workshops

Posted 12/30/2019 by Cleo Andersen-Tarnell

Collaboration is one of IGT’s core values, and the company’s recurring customer workshops offer a focused and collaborative approach to driving customers’ business growth in areas such as retail, research, and instants. Each workshop brings together lottery professionals for hands-on working sessions, offering a unique opportunity for peers and colleagues to discuss where the industry is heading and to learn from each other’s successes and challenges.

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Drawing in New Players in Non-Traditional Retailers

Posted 11/13/2019 by Cleo Andersen-Tarnell

IGT is helping lotteries expand their retail footprint while giving players a streamlined lottery purchasing experience. Discover how by downloading the case study.

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Opening the Door to New Lottery Sales Opportunities

Posted 11/01/2019 by Cleo Andersen-Tarnell

Large chain stores have historically limited what, if any, lottery products they offer to their customers. Learn how IGT developed a powerful, compact solution to make Lottery more appealing to these retailers by downloading the case study.

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Navigating the Complex Business of Sports Betting

Posted 10/23/2019 by Cleo Andersen-Tarnell

With the launch of Rhode Island Sportsbook’s mobile-betting app at two locations in September, the Rhode Island Lottery boosted its sports betting capabilities in time for the start of the NFL season. What strategies can other lotteries use to capture the potential and opportunities around sports betting?

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IGT's 2019 Instant Ticket Customer Workshop

Posted 10/16/2019 by Cleo Andersen-Tarnell

This year, IGT hosted its 12th annual instant ticket customer workshop in Bratislava, Slovakia, on the famed Danube River. Thirty participants ─ representing 11 lotteries and IGT instants experts ─ came together to share their knowledge of instant tickets.

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Using Second Chance Opportunities to Drive Lottery Sales

Posted 09/24/2019 by Cleo Andersen-Tarnell

One of the most effective tools lottery can use to drive interest in their games is exciting second chance prizes. IGT supports a full turnkey second chance platform, and develops and executes marketing programs and money-can’t-buy player experiences to support lotteries around the world. Learn more about these programs by downloading the case study.

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Putting the Wooh! into Scratch Games in Idaho

Posted 08/08/2019 by Cleo Andersen-Tarnell

The Idaho Lottery has seen great success in recent years implementing strategies to support profitable growth and maximize returns to Idaho’s Public Schools and the State’s Permanent Building Fund. Learn how IGT helped support this growth by downloading the case study.

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NASPL PDS: IGT Looks Beyond the Horizon

Posted 08/02/2019 by Cleo Andersen-Tarnell

Fourteen IGT subject matter experts discussed various aspects of lottery operation and growth across 12 speaking slots at this year’s NASPL Professional Development Seminar (PDS), held from July 22-25 in Phoenix, Arizona.

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IGT’s “The Voice® Experience” Delivers Chair-Spinning Fun

The Voice Experience winners
Posted 06/20/2019 by Cleo Andersen-Tarnell

Thanks to their lotteries in Arizona, Indiana, Kansas, Manitoba, Missouri, Nebraska, New Jersey, Ohio, Rhode Island, and South Carolina, 40 winners of The Voice® second-chance promotion traded a non-winning instant ticket for six-day money-can’t-buy experience themed around the blockbuster television show.

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How Are Lotteries Taking Advantage of Changes at Retail?

Lottery retail executives from Europe, New Zealand, and North America gathered at the 2019 Lottery Retail Workshop, hosted by IGT in London, April 29 to May 1, 2019.
Posted 06/03/2019 by Michael Roygaard

Twenty-one participants from 12 lotteries around the world discussed their successes and challenges with current retail initiatives when they joined IGT for the eighth annual Lottery Retail Workshop from April 29 to May 1, held this year in London.

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IGT Hosts 10th Annual Global Gaming Insights Exchange

Posted 05/20/2019 by Gerard Caro

Market researchers from across the lottery industry shared advances in new game research among other hot topics at IGT’s 10th annual Global Gaming Insights Exchange, held this year at IGT’s printing facility in Lakeland, Fla., on April 24 and 25. 

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Are the BATs & FAANGs Biting Yet?

BATs and FAANGs thumb
Posted 04/11/2019 by Sharon Duncalf

Today’s so-called titan brands are poised to bite, causing organizations across all industries to respond as they exert a major influence on consumer preferences.  What strategies can lotteries use to meet the challenge?

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