IGT Lottery Blog

Series: European Instants – Why Instant Games Are Here For The Long Haul

Jacqueline Deragon Headshot
Posted 05/28/2021 by Jacqueline Deragon

What’s in store for the future of instant games in the European market? How has this product channel been affected by the rising popularity and availability of eInstant games? What strategies have lotteries leveraged to create new growth opportunities in such a rapidly changing environment? Join us for the first in a new series on the European instant game market.

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Bringing Scratchers In-Lane [Video]

Blue background with a cashier handing a customer an instant ticket and receipt
Posted 05/12/2021 by IGT

In-lane lottery sales are a hot topic in the industry, with numerous products being sold across various retailers and tradestyles. We have a successful history of bringing products in-lane and continue to innovate in the space. Read on to learn what’s next.

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Mobile Lottery Apps See Massive Growth

A close up of a person using a smartphone
Posted 04/09/2021 by Ailsa McKnight

More than ever, consumers are relying on their personal digital devices to complete everyday transactions—and lottery is no exception. Additionally, heightened concerns around cleanliness and health are driving players to transact via their own devices at an accelerated pace. How can lotteries ensure they meet this increasing demand? Read on to learn more.

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Bigger Sales at Big Box Stores

A sales representatives stands in front of an orange instant ticket vending machine
Posted 03/29/2021 by IGT

By installing vending machines to sell lottery products in U.S. stores of the world’s largest retailer, 15 state lotteries have now expanded their footprint and added incremental sales along with a new option for shoppers.

What factors have supported continual sales growth since the machines’ introduction?

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Top Five Trends in Lottery: 2021 – An IGT Special Report

A person sits on a couch and uses a smartphone
Posted 03/03/2021 by IGT

The long exit from the coronavirus pandemic and the obstacles that continue to emerge in the industry present not only challenges but a vital opportunity. In this increasingly digital-focused world, lotteries will need to appeal to shifting consumer mindsets to remain relevant to players.

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Series: The Great Consumer Shift – Offering Connected Play

A person scanning a smartphone underneath a display terminal
Posted 02/02/2021 by Sharon Duncalf

Finishing our series on the lasting impact of COVID-19 on consumers, retail, and the lottery industry, we discuss ways that lotteries can create Connected Play experiences along various lottery touchpoints.

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Series: The Great Consumer Shift – A New Retail Environment

A man and woman standing in front of a lottery ticket vending machine
Posted 01/25/2021 by Sharon Duncalf

Next in our series on the lasting impact of COVID-19 on consumers, retail, and the lottery industry, we explore how lotteries can adapt to address weakening consumer brand loyalty and an amplified dependence on digital technology for everyday interactions.

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Series: The Great Consumer Shift – The Rise of Presence-Free Living

Sharon Duncalf Headshot
Posted 12/17/2020 by Sharon Duncalf

How has COVID-19 influenced consumers interactions with retail and lottery? How can we as an industry adapt and meet the new challenge of staying present and relevant to customers whose routines and buying habits may have permanently changed? Join us for a series on “The Great Consumer Shift.”

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Staying Connected and Driving Growth During a Pandemic

Jay PGRI Video Still
Posted 11/25/2020 by Cleo Andersen-Tarnell

While the coronavirus pandemic has caused seemingly endless uncertainty, some things haven’t changed, including our commitment to our customers and their goals. Now more than ever, helping lotteries maintain and grow their business to support maximum transfers to their beneficiaries is top of mind at IGT.

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Why the Right Moment for Digitization is Now

Enrico Srini Kaari
Posted 10/20/2020 by Cleo Andersen-Tarnell

In spite of continuing lockdowns, one aspect of the lottery industry is opening up. Operators are looking to use digital solutions to increase player engagement and provide a more hygienic, contact-free experience at retail even where digital wagering is not yet permitted. Two recent interviews with IGT executives discuss the possibilities open to lotteries today at retail and beyond thanks to digital solutions.

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How Missouri Went Cashless

MO GameTouch Machines
Posted 09/24/2020 by Cleo Andersen-Tarnell

The player convenience and support for health and safety protocols afforded by self-service have never been more relevant than they are today. IGT has been a partner to the Missouri Lottery since 1991. In 2019, as part of the current Facilities Management contract with the Lottery, IGT pledged to equip the Lottery’s GameTouch™ self-service Lottery Vending Machines (LVM) with cashless capabilities. Since go-live in July of 2020, cashless transactions have comprised over 5% of total LVM sales. The rollout of the cashless capability was also incredibly timely, executed throughout July and August 2020, a time of continued social distancing and heightened sensitivity for cleanliness and safety brought on by COVID-19. Read more about how IGT delivered a safe, secure way for the Lottery’s customers to continue to purchase and enjoy their Scratchers and online games.

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Women WINning Throughout the Lottery Industry

IGT Female Leadership
Posted 09/10/2020 by Cleo Andersen-Tarnell

Recently, the North American Association of State and Provincial Lotteries (NASPL) announced its 2020 Executive Committee, and, for the first time in the Association’s history, all the committee members are women. This historic announcement came on August 18th, the 100th anniversary of the passage of the 19th Amendment, which granted women the right to vote, underlining the lottery industry’s commitment to support women in leadership roles.

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Lotteries Apply Digital Advantage to Succeed in a Pandemic

IGT PlayDigital Lottery apps
Posted 08/28/2020 by Cleo Andersen-Tarnell

COVID-19 has caused significant issues in many sectors, but the Lottery industry has proved to be resilient. Many with interactive offerings have seen tremendous category growth even during the pandemic’s height. As recounted in the July/August 2020 issue of Public Gaming International, “the long-term strategic planning of both lotteries and their well-timed choice to focus more on the digital channel at the beginning of 2020 resulted in positive momentum and a strong first half of 2020.” How have U.S. lotteries applied the digital advantage?

  

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How the Georgia Lottery’s New Marketing Campaign Delivered in a Pandemic

Posted 07/30/2020 by Cleo Andersen-Tarnell

Consumer behavior changed rapidly when the COVID-19 pandemic hit. Many retailers closed their doors, individuals hunkered down inside their homes, and lotteries were faced with the challenge of how to encourage players to safely continue to purchase and play. During this time, the Georgia Lottery Corporation was poised to succeed. How did one of America’s largest lotteries experience 250% year-over-year (YOY) sales growth in iLottery during the turbulence caused by COVID-19? They had the right plan at the right time. Karri Paavilainen, IGT Senior Director PlayLottery, and Andrea Williams, IGT Senior Marketing Manager PlayLottery, work closely with the Lottery, supporting the planning and execution of strategies and analytics for its digital channel. They unpacked the Lottery’s strategy for success at the recent SBC Digital Summit North America.

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Using AI to Deliver a Better Player Experience

Posted 06/26/2020 by Cleo Andersen-Tarnell

Now more than ever, lotteries can put data to powerful use in reinvigorating and growing the player base.

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Tools for Women's Professional Advancement at the WILL Educational Seminar

Posted 03/31/2020 by Kim Lee

IGT continued its enthusiastic support of the Women’s Initiative in Lottery Leadership (WILL) by sponsoring the annual WILL Educational Seminar, held this year at PGRI SMART-Tech in Miami, Florida, on March 5th. WILL was formed four years ago to help women in the Lottery industry grow into and flourish within management positions. Jay Gendron, IGT COO Lottery, was among the speakers at this year’s event. He cited the importance of the WILL initiative to the industry and highlighted women’s advancement as a priority for IGT.

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Hot Retail Topics at La Fleur’s Lottery eConference

Posted 02/27/2020 by Cleo Andersen-Tarnell

IGT co-sponsored the second annual La Fleur’s Retail Lottery eConference on Friday, February 14th. This digital educational event treated participants across the lottery industry to updates and panel discussions on major retail-growth topics such as InLane solutions, route sales management, retailer-lottery relationships, and more. IGT’s Gina Easley, Senior Manager National Retail Accounts, presented on the expansion of the Route Sales Management model and participated in a panel discussion on the subject.

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Partners in Growth: Inside IGT’s International Customer Workshops

Posted 12/30/2019 by Cleo Andersen-Tarnell

Collaboration is one of IGT’s core values, and the company’s recurring customer workshops offer a focused and collaborative approach to driving customers’ business growth in areas such as retail, research, and instants. Each workshop brings together lottery professionals for hands-on working sessions, offering a unique opportunity for peers and colleagues to discuss where the industry is heading and to learn from each other’s successes and challenges.

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Drawing in New Players in Non-Traditional Retailers

Posted 11/13/2019 by Cleo Andersen-Tarnell

IGT is helping lotteries expand their retail footprint while giving players a streamlined lottery purchasing experience. Discover how by downloading the case study.

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Opening the Door to New Lottery Sales Opportunities

Posted 11/01/2019 by Cleo Andersen-Tarnell

Large chain stores have historically limited what, if any, lottery products they offer to their customers. Learn how IGT developed a powerful, compact solution to make Lottery more appealing to these retailers by downloading the case study.

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Navigating the Complex Business of Sports Betting

Posted 10/23/2019 by Cleo Andersen-Tarnell

With the launch of Rhode Island Sportsbook’s mobile-betting app at two locations in September, the Rhode Island Lottery boosted its sports betting capabilities in time for the start of the NFL season. What strategies can other lotteries use to capture the potential and opportunities around sports betting?

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IGT's 2019 Instant Ticket Customer Workshop

Posted 10/16/2019 by Cleo Andersen-Tarnell

This year, IGT hosted its 12th annual instant ticket customer workshop in Bratislava, Slovakia, on the famed Danube River. Thirty participants ─ representing 11 lotteries and IGT instants experts ─ came together to share their knowledge of instant tickets.

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Using Second Chance Opportunities to Drive Lottery Sales

Posted 09/24/2019 by Cleo Andersen-Tarnell

One of the most effective tools lottery can use to drive interest in their games is exciting second chance prizes. IGT supports a full turnkey second chance platform, and develops and executes marketing programs and money-can’t-buy player experiences to support lotteries around the world. Learn more about these programs by downloading the case study.

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Putting the Wooh! into Scratch Games in Idaho

Posted 08/08/2019 by Cleo Andersen-Tarnell

The Idaho Lottery has seen great success in recent years implementing strategies to support profitable growth and maximize returns to Idaho’s Public Schools and the State’s Permanent Building Fund. Learn how IGT helped support this growth by downloading the case study.

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NASPL PDS: IGT Looks Beyond the Horizon

Posted 08/02/2019 by Cleo Andersen-Tarnell

Fourteen IGT subject matter experts discussed various aspects of lottery operation and growth across 12 speaking slots at this year’s NASPL Professional Development Seminar (PDS), held from July 22-25 in Phoenix, Arizona.

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IGT’s “The Voice® Experience” Delivers Chair-Spinning Fun

The Voice Experience winners
Posted 06/20/2019 by Cleo Andersen-Tarnell

Thanks to their lotteries in Arizona, Indiana, Kansas, Manitoba, Missouri, Nebraska, New Jersey, Ohio, Rhode Island, and South Carolina, 40 winners of The Voice® second-chance promotion traded a non-winning instant ticket for six-day money-can’t-buy experience themed around the blockbuster television show.

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How Are Lotteries Taking Advantage of Changes at Retail?

Lottery retail executives from Europe, New Zealand, and North America gathered at the 2019 Lottery Retail Workshop, hosted by IGT in London, April 29 to May 1, 2019.
Posted 06/03/2019 by Michael Roygaard

Twenty-one participants from 12 lotteries around the world discussed their successes and challenges with current retail initiatives when they joined IGT for the eighth annual Lottery Retail Workshop from April 29 to May 1, held this year in London.

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IGT Hosts 10th Annual Global Gaming Insights Exchange

Posted 05/20/2019 by Gerard Caro

Market researchers from across the lottery industry shared advances in new game research among other hot topics at IGT’s 10th annual Global Gaming Insights Exchange, held this year at IGT’s printing facility in Lakeland, Fla., on April 24 and 25. 

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Are the BATs & FAANGs Biting Yet?

BATs and FAANGs thumb
Posted 04/11/2019 by Sharon Duncalf

Today’s so-called titan brands are poised to bite, causing organizations across all industries to respond as they exert a major influence on consumer preferences.  What strategies can lotteries use to meet the challenge?

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IGT Hosts Augmented Reality and Mixed Reality Showcase

Posted 03/25/2019 by Jim Humphrey

IGT’s Global Lottery Marketing’s Innovation and Lottery Transformation team partnered with Rhode Island Virtual Reality (RIVR) organization to create an IGT-hosted Augmented Reality and Mixed Reality Showcase in IGT’s Providence, RI headquarters at IGT Center on Thursday, February 21, 2019.

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Special Report: 5 Trends Shaping Consumer Behavior in 2019

2019 Trend Report
Posted 01/25/2019 by Ailsa McKnight

“Beyond the Smartphone,” “The AI Leap,” and “The Polarization of Retail” are among the key trends likely to influence consumers in the year ahead. Find out what these trends mean for the lottery industry in the new special report from IGT, “5 Trends Shaping Consumer Behavior in 2019.”

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Trending: 2018 in Review

8 Lottery Player Behavioral Trends for 2018
Posted 12/19/2018 by Ailsa McKnight

Last year, IGT partnered with Foresight Factory to predict the 8 major consumer trends for 2018. Ahead of our new predictions for 2019 (check the blog for this report in the new year), let’s look back about how some of those predictions developed.

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IGT’s 2018 Instant Ticket Customer Workshop

IGT Instant Ticket Workshop in London
Posted 12/12/2018 by Jacqueline Deragon

This year, IGT hosted its 11th annual instant ticket customer workshop in unseasonably warm and sunny London. Thirty-four participants from twelve different lotteries came together to share their passion for instant tickets.

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Report from the EL Innovation Methodology Workshop

EL Logo
Posted 12/07/2018 by Ailsa McKnight

Fourteen lotteries and three industry suppliers gathered in Vienna last week at the European Lotteries Innovation Methodology Workshop to challenge and improve their Customer Experience processes.

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A View from the Summit: Hot Topics in Lottery at WLS 2018

IGT Booth at WLS 2018
Posted 11/30/2018 by Ailsa McKnight

IGT’s Paul Riley, Vice President, Lottery Innovation and Transformation, offered this year’s World Lottery Summit (WLS) delegates a unique interactive experience in IGT’s Platinum Contributor Presentation on Monday, November 19.

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IGT Releases New White Paper: “Branding & Communications to Reach New Audiences”

Branding & Communications Tactics for Lotteries
Posted 11/26/2018 by Gerard Caro

A valuable opportunity exists for lotteries to reach non-regular players through new approaches to branding and communications, based on IGT’s recent international study, Attracting New Players. Among non-regular players, nearly half of total respondents were neutral in their perception of their local lottery brand. Our latest white paper explores the opportunities lotteries have to meet these non-regular players in their world and encourage reappraisal.

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Looking Forward: Foresight Factory’s 2019 Trends Conference

Trending 2019
Posted 11/20/2018 by Ailsa McKnight

November 2018 saw global trend spotting agency, Foresight Factory, hold their annual conference in London, UK, showcasing the trends that will shape the year ahead. The conference featured eight new trend themes, as well as a view on which of the more established trends will be energized in the year ahead.

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WLS Preview: IGT to Showcase the Future of Connected Play

Buenos Aires Photo from WLS
Posted 11/16/2018 by Lindsey McColl

At this year’s World Lottery Summit (WLS), taking place November 18-22 in Buenos Aires, IGT will showcase what’s next in creating a seamless and connected experience for lottery players in our booth themed “Future of Connected Play.”

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What’s New in Conversational Commerce

Messaging with chatbot
Posted 11/09/2018 by Ailsa McKnight

Last month, IGT’s trendspotting partner, Foresight Factory, measured worldwide social media commentary on chatbots and discovered that while overall sentiment is largely neutral, many consumers are now comfortable with artificial intelligence (AI)-powered chatbot services.

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IGT Hosts International Gaming Market Insights Exchange Customer Workshop

IGT International Market Research Exchange
Posted 11/02/2018 by Pedro Lopez

IGT’s second International Market Research Exchange customer workshop took place in Madrid at the end of last month, with 10 lotteries attending to share their latest research techniques and findings.

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