IGT Lottery Blog

From Brainstorms to Question Bursts: A Better Path to New Ideas

A Better Path to New Ideas
Posted 04/04/2018 by Jessica Powell

Collaboration and ideation will become an important part of team dynamics as lotteries develop new games and marketing techniques to appeal to non-, light, and lapsed players. Traditional brainstorming methods – the kind that focus on solving problems or generating answers – won’t yield the type of innovative results that these changing times demand.

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