IGT Lottery Blog

IGT Releases New White Paper: “Branding & Communications to Reach New Audiences”

Branding & Communications Tactics for Lotteries
Posted 11/26/2018 by Gerard Caro

A valuable opportunity exists for lotteries to reach non-regular players through new approaches to branding and communications, based on IGT’s recent international study, Attracting New Players. Among non-regular players, nearly half of total respondents were neutral in their perception of their local lottery brand. Our latest white paper explores the opportunities lotteries have to meet these non-regular players in their world and encourage reappraisal.

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5G: How Brands and Lotteries Can Prepare for the New Era of Connectivity

5G Connectivity
Posted 04/27/2018 by Ailsa McKnight

Faster, flexible, and more fluid, 5G is the 5th generation of mobile networks, marking a new era of connectivity. Though official standards are yet to be developed, there have been recent breakthroughs in the technology behind it, as well as announcements from major telecommunications providers on delivery timelines, so consumer-facing brands of all sectors need to be prepared.

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