IGT Lottery Blog

Optimizing Draw-Game Portfolios

Lottery Game Portfolio Optimization
Posted 02/27/2018 by Jessica Powell

Lottery innovation comes in many forms. Even the most successful and mature lotteries have realized incremental growth by taking advantage of draw-game portfolio analysis and optimization recommendations.


Case Study: Simplifying Draw Game Ticket Holiday Gifting

New Jersey Lottery 2017 Holiday Sampler Case Study
Posted 01/25/2018 by Laura Antos

How can lotteries make it easier to give Draw Game tickets as holiday gifts? The New Jersey Lottery and Northstar New Jersey worked with IGT to identify the obstacles to giving Draw Game tickets as gifts and to introduce a practical solution.


Smart Boredom: Upgrading Downtime

Office worker using mobile phone to be productive during evening commute
Posted 01/05/2018 by Ailsa McKnight

In the digital era, downtime no longer equates to “deadtime.” With smartphones, we can use spare moments to browse social media, play games, manage our online finances, or catch up with the latest news, and do so in any location and at any time. There is no moment of the day when we can’t connect, update, communicate, or achieve.


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