IGT Lottery Blog

New IGT White Paper “The Digital Lottery Experience: Focusing on the Success Factors”

Digital Lottery Success Factors
Posted 11/15/2017 by Scott Gallagher

What drives success when a lottery introduces digital sales? With changing governmental regulations allowing more lotteries to sell via digital channels, and the oldest online lotteries now operating for more than two decades, there’s much discussion in the industry about how to best leverage digital lottery to drive growth and meet a wider range of player needs and preferences.


New IGT White Paper “Millennials Matter: Tapping Into the Preferences of a Game-Changing Demographic”

Millennials Matter White Paper from IGT Lottery
Posted 09/27/2017 by Gerard Caro

IGT’s new White Paper, “Millennials Matter,” explores five ways that lottery can become more in tune with Millennials’ expectations. From making play more social and shareable to communicating in a way that resonates, addressing the needs and preferences of this group can help to propel the industry forward.


Video: Explore IGT’s Lottery Ecosystem at NASPL 2017

IGT Booth Tour at NASPL 2017
Posted 09/15/2017 by Jessica Powell

IGT is at NASPL 2017 in Portland, Oregon, presenting an immersive showcase of our new Lottery Product Ecosystem and the many ways we are modernizing play to support lotteries on their growth path.


How Can Lotteries Capitalize on the Global Trends Reshaping Life and Play?

IGT EL Krakow
Posted 07/05/2017 by Paul Riley

There is a tremendous opportunity for lotteries to use emerging technologies and trends to shift onto an innovation path. At the recent European Lotteries Congress in Krakow, IGT presented three immersive experiences for attendees to learn how to leverage the forces of change and create more engaging experiences for players.


European Lotteries Association Sports Betting Seminar 2017

Anders Frigren
Posted 06/16/2017 by Anders Frigren

Svenska Spel and the city of Stockholm, Sweden, hosted the 18th annual European Lotteries Association Sports Betting seminar on May 23-25 on the theme of “Sustainable Success in Sports Betting.” It was attended by over 80 participants from lotteries around the globe and a further 30 delegates from lottery partners and vendors.


New IGT White Paper “Achieving Relevance: Modernizing the Lottery Experience”

Achieving Relevance White Paper
Posted 05/26/2017 by Gerard Caro

Forty percent of lottery purchases are made on impulse. That's an astounding statistic from IGT's Global Study of Player Motivations, and one that signals an opportunity for lotteries to engage with their players on a deeper level.


IGT's Approach to Lottery Modernization

Cashless Payments
Posted 05/15/2017 by Ailsa McKnight

IGT’s whitepaper “Achieving Relevance: Modernizing the Lottery Experience” shows that consumers prefer convenient purchase options. When it comes to enabling growth in retail locations, IGT is committed to providing solutions that meet the needs of lottery customers across a wide range of retail, consumer, and regulatory environments. 


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