IGT’s Paul Riley, Vice President, Lottery Innovation and Transformation, offered this year’s World Lottery Summit (WLS) delegates a unique interactive experience in IGT’s Platinum Contributor Presentation on Monday, November 19.
The concept of personalization is being transformed. Notions of data-driven personalization are evolving and are bringing about a consumer-centric world where consumers become increasingly accustomed to products and services that feel specially crafted to match their personal circumstances and requirements, past and present.
As Millennials replace Baby Boomers as the dominant shopper demographic, the retail landscape is fundamentally changing. Shoppers are now and will continue to be in the future, connected to devices and data, and move seamlessly between digital and physical channels.
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