IGT Lottery Blog

How Digital Lottery Activity Around Jackpots Can Boost Overall Sales

iLottery Jackpot
Posted 12/21/2017 by Jason Barrs

As some states pioneer legislation to help modernize the play experience and introduce new payment methods, each must also look at whether there is opportunity to leverage digital channels. One important consideration is related to player behavior when jackpots roll for a number of weeks and reach very high levels.


Trending 2018: IGT’s Insight into the New World of the Consumer

Foresight Factory Trending 2018
Posted 11/21/2017 by Ailsa McKnight

October 2017 saw the annual trends conference from leading trendspotting agency The Foresight Factory. “Trending,” held in London, U.K., welcomed delegates to the new world of #NEVERNORMAL. As centuries-old business models are replaced by messenger apps, and prosperous careers are ended by a line of code, what seemed like immovable consumer truths and life stages suddenly look shaky under the harsh light of the 21st century.


New IGT White Paper “The Digital Lottery Experience: Focusing on the Success Factors”

Digital Lottery Success Factors
Posted 11/15/2017 by Scott Gallagher

What drives success when a lottery introduces digital sales? With changing governmental regulations allowing more lotteries to sell via digital channels, and the oldest online lotteries now operating for more than two decades, there’s much discussion in the industry about how to best leverage digital lottery to drive growth and meet a wider range of player needs and preferences.


Inventing New Forms of Lottery Play

IGT Lottery Instant Ticket Innovation
Posted 10/05/2017 by Francesco Parola

Only about five percent of worldwide lottery sales in the past three years can be attributed to brand-new product launches, versus 25 to 70 percent for industries where there is much more consumer pressure to innovate. To succeed in the lottery category, a new game must strike the right balance between being just “more of the same” and being so extreme that it risks not being adopted.


FutureGame: The Key to Your New Lottery Game Portfolio

FutureGame: Innovative Lottery Technologies from IGT
Posted 08/02/2017 by Francesco Parola

Innovation is probably one of the most frequently Googled words these days. Everybody talks about it, but innovation is sometimes overstated when it comes to the reality of how organizations approach the challenge of sustainable growth.


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