IGT Lottery Blog

Trending: 2018 in Review

8 Lottery Player Behavioral Trends for 2018
Posted 12/19/2018 by Ailsa McKnight

Last year, IGT partnered with Foresight Factory to predict the 8 major consumer trends for 2018. Ahead of our new predictions for 2019 (check the blog for this report in the new year), let’s look back about how some of those predictions developed.

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A View from the Summit: Hot Topics in Lottery at WLS 2018

IGT Booth at WLS 2018
Posted 11/30/2018 by Ailsa McKnight

IGT’s Paul Riley, Vice President, Lottery Innovation and Transformation, offered this year’s World Lottery Summit (WLS) delegates a unique interactive experience in IGT’s Platinum Contributor Presentation on Monday, November 19.

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Looking Forward: Foresight Factory’s 2019 Trends Conference

Trending 2019
Posted 11/20/2018 by Ailsa McKnight

November 2018 saw global trend spotting agency, Foresight Factory, hold their annual conference in London, UK, showcasing the trends that will shape the year ahead. The conference featured eight new trend themes, as well as a view on which of the more established trends will be energized in the year ahead.

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Local Allure: Can Staying Local Motivate Millennials to Play?

Main Street Downtown Area
Posted 10/12/2018 by Ailsa McKnight

Globalization has been one of the major drivers of cultural and commercial change in recent decades. For consumers, the world increasingly feels like one giant store, and our increased global mobility drives exposure to and appetite for new cultural influences and brands; what’s made on the other side of the planet can be delivered to our doors in a matter of days. At the same time, another trend, known as "Local Allure," is emerging: consumers taking pride in their area, and strongly identifying with it. Buying local supports one’s community and reinforces the feeling of group identification.

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How Lotteries Can Deliver Experiences Through Prediction and Surprise

Four Friends Traveling
Posted 08/09/2018 by Ailsa McKnight

For today’s consumers, exciting and enriching experiences provide social capital in the form of stories to share. Social media has become a living journal and portfolio of our daily lives, and therefore consumer demand for experiences to fuel these online story platforms is naturally increasing.

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Player Empowerment Through Responsible Gaming

Lottery Play on Mobile Device
Posted 08/02/2018 by Ailsa McKnight

Given their role in society, lotteries require a unique approach to sustaining and growing their business. When applied according to best practices, RG solutions promote, rather than inhibit, responsible play by helping players make informed decisions about their playing behavior.

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The War on Waste: How Lotteries Can Connect with Growing Numbers of Waste-Watchers

Environmental Responsibility
Posted 06/29/2018 by Ailsa McKnight

The old adage “waste not, want not” is more relevant now than ever. Today, wasteful behavior makes headlines, consumers look on in horror at the devastating impact of plastic pollution on wildlife, and many businesses are turning to less harmful materials for their packaging, or even eliminating packaging altogether. Many consumers feel a personal responsibility to consume consciously, committing to waste-reducing behaviors.

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Cruise Control: The Quest for Ultimate Control

Man using Apple watch to track and plan day
Posted 03/08/2018 by Ailsa McKnight

Consumers crave the feeling of control over their numerous responsibilities, and technology creates new ways that we can manage our lives, from fitness goals and meal planning to family finances. The researchers at global consumer analytics and trend agency Foresight Factory call this trend Cruise Control – where control is automated by helpful third parties.

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IGT Solutions are Designed to Entertain at ICE 2018

IGT VLT Preview for ICE 2018
Posted 01/31/2018 by Jennifer Bowman

At this time of year, with London in the icy grip of winter, IGT is preparing for one of the hottest gaming trade shows in the calendar — ICE Totally Gaming. For many years now, our lottery customers have visited the show to see the latest innovations, and this year, IGT’s booth “Designed to Entertain” won’t disappoint.

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Special Report: 8 Consumer Trends Shaping Lottery Player Behavior in 2018

8 Lottery Player Behavioral Trends for 2018
Posted 01/11/2018 by Ailsa McKnight

IGT has prepared a special report with the global consumer analytics and trends agency Foresight Factory to highlight 8 trends that are likely to influence consumers in the year ahead. Many have direct application for the lottery industry, such as offering new types of pre-play challenges or making use of emerging technologies to deliver more emotionally rich player-interactions. Others are important to keep in mind as they are likely to shape players’ attitudes and expectations.

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