IGT Lottery Blog

Why the Right Moment for Digitization is Now

Enrico Srini Kaari
Posted 10/20/2020 by Cleo Andersen-Tarnell

In spite of continuing lockdowns, one aspect of the lottery industry is opening up. Operators are looking to use digital solutions to increase player engagement and provide a more hygienic, contact-free experience at retail even where digital wagering is not yet permitted. Two recent interviews with IGT executives discuss the possibilities open to lotteries today at retail and beyond thanks to digital solutions.

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How the Georgia Lottery’s New Marketing Campaign Delivered in a Pandemic

Posted 07/30/2020 by Cleo Andersen-Tarnell

Consumer behavior changed rapidly when the COVID-19 pandemic hit. Many retailers closed their doors, individuals hunkered down inside their homes, and lotteries were faced with the challenge of how to encourage players to safely continue to purchase and play. During this time, the Georgia Lottery Corporation was poised to succeed. How did one of America’s largest lotteries experience 250% year-over-year (YOY) sales growth in iLottery during the turbulence caused by COVID-19? They had the right plan at the right time. Karri Paavilainen, IGT Senior Director PlayLottery, and Andrea Williams, IGT Senior Marketing Manager PlayLottery, work closely with the Lottery, supporting the planning and execution of strategies and analytics for its digital channel. They unpacked the Lottery’s strategy for success at the recent SBC Digital Summit North America.

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A Convergence of Innovation: Interactive Casino Insights for Lottery

Casino Insights for Lottery
Posted 02/08/2018 by Jennifer Bowman

The challenge of reaching new player segments has been driving innovation in the interactive casino (iCasino) business for years, and now some of that innovation is coming to market. Digital lottery operators, who face similar challenges, are watching closely.

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How Digital Lottery Activity Around Jackpots Can Boost Overall Sales

iLottery Jackpot
Posted 12/21/2017 by Jason Barrs

As some states pioneer legislation to help modernize the play experience and introduce new payment methods, each must also look at whether there is opportunity to leverage digital channels. One important consideration is related to player behavior when jackpots roll for a number of weeks and reach very high levels.

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