Posted 10/20/2020 by Cleo Andersen-Tarnell
In spite of continuing lockdowns, one aspect of the lottery industry is opening up. Operators are looking to use digital solutions to increase player engagement and provide a more hygienic, contact-free experience at retail ─ even where digital wagering is not yet permitted. Two recent interviews with IGT executives discuss the possibilities open to lotteries today at retail and beyond thanks to digital solutions.
Posted 08/28/2020 by Cleo Andersen-Tarnell
COVID-19 has caused significant issues in many sectors, but the Lottery industry has proved to be resilient. Many with interactive offerings have seen tremendous category growth even during the pandemic’s height. As recounted in the July/August 2020 issue of Public Gaming International, “the long-term strategic planning of both lotteries and their well-timed choice to focus more on the digital channel at the beginning of 2020 resulted in positive momentum and a strong first half of 2020.” How have U.S. lotteries applied the digital advantage?
Posted 07/30/2020 by Cleo Andersen-Tarnell
Consumer behavior changed rapidly when the COVID-19 pandemic hit. Many retailers closed their doors, individuals hunkered down inside their homes, and lotteries were faced with the challenge of how to encourage players to safely continue to purchase and play. During this time, the Georgia Lottery Corporation was poised to succeed. How did one of America’s largest lotteries experience 250% year-over-year (YOY) sales growth in iLottery during the turbulence caused by COVID-19? They had the right plan at the right time. Karri Paavilainen, IGT Senior Director PlayLottery, and Andrea Williams, IGT Senior Marketing Manager PlayLottery, work closely with the Lottery, supporting the planning and execution of strategies and analytics for its digital channel. They unpacked the Lottery’s strategy for success at the recent SBC Digital Summit North America.