IGT PlaySports is one-stop shop for every operator’s sports betting needs.
Any operator that's worked with IGT in any capacity knows that IGT has some of the best "bells and whistles" in the industry. The PlaySports platform is the crux of the operation, with award-winning, market-leading products built on top of it. But we have more to offer to customers seeking a turnkey experience, and that's where our services come in. Bells? Check. Whistles? You bet.
PlaySports Platform
The PlaySports Platform is at the core of our sports betting offering. Its versatility, scalability, and market-readines has made it essential, especially for operators that require a swift go-to-market. IGT has deployed the sports betting platform for a variety of customers, including retail and mobile sports betting operators, tribal and commercial casino properties, racetracks, and lottery corporations. All of these have used the platform to increase revenue through sports betting enterprises and to position themselves to continue the momentum for years to come.
PlaySports Player Account Management
Operators can also return maximum value to their customers through IGT’s proprietary, full-integrated PlaySports PAM (Player Account Management).
Live in numerous states such as New Jersey, Nevada, Colorado, Washington, Arizona, Louisiana, the PlaySports PAM is delivering an intuitive user experience that can effectively drive customer acquisition and retention through personalized sports betting promotions-- ultimately strengthening the operator-player relationship. Unlike the iGaming PAMs that originated outside the U.S., IGT’s PAM was built from the ground up, specifically for the unique challenges, opportunities and demands of the U.S. sports betting market. Because it is a modular component of the PlaySports platform, the system’s betting engine, offer creation and rewards availability are second to none.
Trading Advisory Services
Operators looking to enter the exciting world of sports betting can now turn to a single, trusted, supplier able to make market entry and sportsbook management a seamless experience. Our Trading Team has been created specifically for the U.S. and Canadian markets, and will provide IGT PlaySports customers with around-the-clock high quality support, including expert oddsmaking with localized pricing for pre-game and in-play bets, marketing and promotion, and on-call expertise in every aspect of day-to-day sportsbook operations.
Just as regulations vary drastically from jurisdiction to jurisdiction, so do the needs and considerations for the various operators when creating sportsbooks. Many operators who wish to offer sports betting may not be positioned to make sizable capital, floorspace or man-hour investments needed to realize that vision. These operators will benefit most from IGT PlaySports’ full-service proposition. Contact the PlaySports team and we’ll take care of it all – hardware, software, services, expertise, and support.
