This is the Future of Lottery.

OMNIA™ is our integrated lottery solution that converges the retail and digital channels, delivering the industry’s first truly player-centric, omnichannel solution.

OMNIA™ modernizes the retail environment with convenient, digitalized player journeys (what we call Connected Play) while providing lotteries with new insights on player-specific retail behavior.

OMNIA™ brings together IGT’s proven, high-performing, reliable, and industry-leading digital and retail solutions, leverages a modular, open architecture and standardized Application Programming Interfaces (APIs) to maximize flexibility, interoperability, and time-to-market for product innovation and integration of third-party systems and content.

Benefits of OMNIA™ Business Capabilities of OMNIA™

Benefits of OMNIA™

Versatility

OMNIA™ is a modular, configurable omnichannel solution, designed for growth. OMNIA™ provides digital-in-retail purchase options with a variety of ways to pay, easy third-party integrations, and scalable architecture to meet growing demand while maintaining performance.

Visibility

OMNIA™ delivers player-specific data-rich information across all sales channels – digital and retail. Lotteries can now provide players with personally relevant and rewarding experiences across their product line.

Playability

OMNIA™ enables convenient, frictionless player experiences fostering engagement on more channels. Lotteries can now offer a single game playable across multiple channels, providing a constant, familiar player experience without the need for separate prize pools or promotions.

Reliability

OMNIA™ is the next, pivotal step in IGT’s 40-year history of driving systems and technology innovations across the entire lottery value chain. Our proven solutions are demonstrated through continued partnerships, as primary technology provider to 8 of world’s 10 largest lotteries. With performance, security, and system integrity at the forefront of our offerings, OMNIA™ merges our world-class product line into a singular, integrated solution.

Find out what OMNIA™ can do for you

Business Capabilities of OMNIA™

See how OMNIA’s platform streamlines the entirety of a lottery’s business.

Click on each of the business capabilities to find out more.

Player

Players are the center of our focus, as they are in the forefront of our unique retail and digital integration, providing lotteries with a single, omnichannel player view.

Data & Insights

Data and insights make the player view a reality, with tools and processes that enable lotteries to collect, align, and analyze the wealth of player-specific data collected across channels – and generate actionable insights that help profitably and responsibly grow the business.

retail sales channel Digital sales channel Connected play

This set of solutions seamlessly manages the player's gaming experience across the retail channel (including traditional retail, self-service, and in-lane) and the digital channel (including mobile, web, loyalty, draw games, and more).

instant game management einstant game management draw game management

This layer encompasses a comprehensive set of practices, games, technologies, and data to manage, design, operate, and sell all draw-based games, instant games (including predictive ordering and warehouse management), and digital instant (eInstant) games.

retailer management

This solution set supports daily operations while optimizing the retail network and player relationships: Lotteries can manage all aspects of the retailer life cycle – including recruitment and onboarding, existing-retailer management, sales force automation, merchandising, retailer portal/communications, and training.

player management

Enables end-to-end tracking and relationship management across all channels – including player promotions, marketing communications, claims and payments, loyalty and rewards, and much more – to provide a connected player experience and maximize lifetime value in strict adherence to responsible gaming best practices and encouraging positive play.

lottery administration

The framework and tools used by IGT and lottery staff to support the lottery gaming system’s daily operations. It allows for the management of a single set of shared business and functional services across applications, and much more.

Retail Sales Channel, Digital Sales Channel, and Connected Play

Instant Game Management, eInstant Game Management, and Draw Game Management