DATA-DRIVEN DESIGN & AI-POWERED TOOLS

Proven Results. Measurable Impact.

IGT transforms game development leveraging data-driven design. Our advanced analytics and market research unlock player insights that boost engagement rates and maximize performance, as seen with this year's hugely successful release of Magic Treasures^TM Gold on the RISE55^TM.

Our newest Systems product, TrueAim^TM, delivers customers with precision marketing that maximizes player engagement. Advanced AI tools cut unnecessary spending and maximize your profitability through highly targeted, personalized player offers.

With advanced data analytics and AI targeting, IGT has the tools to drive results with every decision. Check out these two success examples of technology hard at work for you.

BRAND EXTENSIONS & ICONIC UPDATES

Legacy Brands. Modern Wins.

Transform your casino floor with legendary brands evolved for modern play. Wheel of Fortune Slots, heading into its 30th Anniversary celebration year in 2026, is a perfect example of brand evolution that continues to deliver cutting-edge features across expanded product lines and innovative new hardware while maintaining the nostalgia players love.

Create instant emotional connections through recognizable brand evolutions that drive increased play frequency and higher retention while keeping your casino floor buzzing with excitement.

INDUSTRY-LEADING GLOBAL TALENT

The Talent Advantage That Changes Everything

Experience the power of the gaming industry's largest creative force. IGT's and Everi's combined network of 25 global studios and over 1,000 design experts are geared to deliver groundbreaking games that captivate players and maximize your floor performance. Access unparalleled talent that transforms concepts into revenue-driven gaming experiences.