Patron Management | IGT ADVANTAGE Marketing | Systems | IGT

Patron Management

Your Players Are Your Business

A lot of information goes into the perfect promotion. For example, setting coin-in, filtering by location and adding in just the right reward. Tracking these results requires organization and clarity. With multi-site capabilities, Advantage Patron Management keeps all the information under one roof, making your marketing easier at any level. Patron Management supports all types of promotional measures: drawings, tournaments, discounts, coupons, event tickets, rewards points, multipliers, merchandise or gifts, and more.

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Excited Casnio patrons enjoying IGT games with IGT Advantage Icon in corner

Responsible Gaming

Keep your players safe and your operation in compliance with IGT’s new Responsible Gaming software. This web-based, flexible module supports a variety of Responsible Gaming measures as well as a suite of anti-money laundering (AML) features.

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Gift Points


Whether you’re attracting players with sweet treats and logoed merchandise or managing a gift-giving extravaganza, IGT Gift Points® make giveaways easy.

Digitally track play qualifications, inventory and fulfillment from the IGT ADVANTAGE™ system. Drop the paperwork and serve your customers faster. Make giving a gift as much of a joy as receiving one!

A hand holding multicolored gift bags with IGT Advantage Icons.