Lottery innovation comes in many forms. Even the most successful and mature lotteries have realized incremental growth by taking advantage of draw-game portfolio analysis and optimization recommendations.
A new PGRI article details how lotteries in the U.S. have generated more than $1.1 billion in incremental sales increases over the past four years by working with IGT to create new levels of challenge for players or refresh their gaming experience. The discussion covers Numbers Games, Lotto and In-State, Monitor Games, and more.
Visit PGRI to read the full article.
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