IGT Lottery Blog

Spotlight on Sports Betting at G2E 2018

IGT Booth at G2E 2018
Posted 10/19/2018 by Karin Bernkopf

The Global Gaming Expo (G2E) in Las Vegas, Nevada was an epic introduction to the world-class, innovative, and simply incredible array of IGT’s gaming portfolio. However, what really stood out was the reoccurring theme of sports betting solutions across many of the vendor offerings.

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Local Allure: Can Staying Local Motivate Millennials to Play?

Main Street Downtown Area
Posted 10/12/2018 by Ailsa McKnight

Globalization has been one of the major drivers of cultural and commercial change in recent decades. For consumers, the world increasingly feels like one giant store, and our increased global mobility drives exposure to and appetite for new cultural influences and brands; what’s made on the other side of the planet can be delivered to our doors in a matter of days. At the same time, another trend, known as "Local Allure," is emerging: consumers taking pride in their area, and strongly identifying with it. Buying local supports one’s community and reinforces the feeling of group identification.

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IGT is “Your Best Bet” at G2E 2018

Your Best Bet
Posted 10/04/2018 by Michelle Schenk

Next week, IGT will participate in the Global Gaming Expo (G2E), in Las Vegas, Nevada. In addition to featuring innovative gaming systems, cabinets, and content, the booth will highlight our position as a leading U.S. B2B sports betting solutions provider.

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Video: Step Inside IGT's Booth at NASPL 2018

IGT's Booth at NASPL 2018
Posted 09/28/2018 by Paul Riley

Watch as IGT’s Paul Riley takes you on a tour through our NASPL booth, exploring IGT's games, products, and solutions centered on innovations that transform play.

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NASPL Preview: Transforming Play to Enhance the Player Experience

Transforming Play logo
Posted 09/19/2018 by Michelle Carney

At the 2018 North American Association of State and Provincial Lotteries (NASPL) Annual Conference, IGT will showcase breakthrough solutions to enhance the player experience and help lotteries take advantage of growth opportunities for their business. Attendees are invited to experience the results of IGT’s investment in forward-looking platforms, content, and services to help lotteries offer a more seamless play experience and explore new player demographics.

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Driving Same Store Sales with VendMix+ from IGT

Player Buying Ticket at Lottery Vending Machine
Posted 09/13/2018 by Dan Morales

Lotteries are always looking for new ways to drive same store sales, particularly in support of innovative product launches and portfolio enhancements. Much research is put into determining how to enhance products’ visibility and evolve their retail strategies to cater to their customers’ ever-changing purchasing behaviors.

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Measuring the Intangible Success of Lottery Promotions

Worker reviewing sales metrics
Posted 08/30/2018 by Tom Weber

Lotteries should include promotions in their strategic marketing plans because they provide long-term benefits above and beyond a strictly short-term financial return on investment.

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Technology Update: Artificial Intelligence and the Fourth Industrial Revolution

Artificial Intelligence
Posted 08/15/2018 by Ailsa McKnight

Automation is an increasingly common feature of everyday life. Self-service airport check-in, self-service checkouts, and even checkout-less stores offer speed and convenience, and consumers are growing comfortable with these interactions throughout their daily journeys. As we look to the future, the implications of increased automation – enabled by artificial intelligence (AI) – could be far-reaching.

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How Lotteries Can Deliver Experiences Through Prediction and Surprise

Four Friends Traveling
Posted 08/09/2018 by Ailsa McKnight

For today’s consumers, exciting and enriching experiences provide social capital in the form of stories to share. Social media has become a living journal and portfolio of our daily lives, and therefore consumer demand for experiences to fuel these online story platforms is naturally increasing.

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Player Empowerment Through Responsible Gaming

Lottery Play on Mobile Device
Posted 08/02/2018 by Ailsa McKnight

Given their role in society, lotteries require a unique approach to sustaining and growing their business. When applied according to best practices, RG solutions promote, rather than inhibit, responsible play by helping players make informed decisions about their playing behavior.

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