IGT Lottery Blog

Maximizing Sales with New Instant Game Launches

Steve Desautels
Posted 05/17/2018 by Steve Desautels

For lotteries and their retailers, new game launches can be a successful path to maximizing sales. Leveraging their resources and experience, IGT’s Retail Sales and Execution Team (RSET) has developed a number of strategies that, when embraced by lotteries and their chain retail store partners, can help new instant ticket games quickly become the top selling/earning games.

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Optimizing the Retail Experience with Zone Impact Planning

Five Retail Zones
Posted 05/10/2018 by Jessica Powell

Enhancing the lottery retail environment is an important part of growing ticket sales. By approaching retail merchandising from the shopper’s perspective, IGT has identified five areas, or zones, where retailers can optimize lottery merchandising.

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IGT Hosts 2018 Global Gaming Insights Exchange

Attendees at the 2018 Global Gaming Research Exchange
Posted 05/03/2018 by Audrey Pate

The Insights Exchange brought 13 representatives from nine lotteries together with members of the IGT Insight Team, creating a unique opportunity for lottery and gaming organizations from around the world to meet and learn from their research counterparts while building relationships. It’s the only workshop in the gaming industry that focuses solely on market research.

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5G: How Brands and Lotteries Can Prepare for the New Era of Connectivity

5G Connectivity
Posted 04/27/2018 by Ailsa McKnight

Faster, flexible, and more fluid, 5G is the 5th generation of mobile networks, marking a new era of connectivity. Though official standards are yet to be developed, there have been recent breakthroughs in the technology behind it, as well as announcements from major telecommunications providers on delivery timelines, so consumer-facing brands of all sectors need to be prepared.

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Ten Habits of Highly Effective Millennial Marketers

Millennials
Posted 04/19/2018 by Ulli Appelbaum, FTT Brand Consulting

Millennials are probably the most researched generation in marketing history. In fact, a simple Google search for “Marketing to Millennials” yields over 17 million search results, more than twice the results for “Marketing to Baby Boomers” and nearly nine times more than the same search for “marketing to moms.” And yet despite this abundance of information and research data, or more likely because of it, most marketers still struggle to successfully market to Millennials.

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Becoming a Better Leader at the NASPL 2018 Lottery Leadership Institute

NASPL Lottery Leadership Institute
Posted 04/13/2018 by Lindsey McColl

The NASPL 2018 Lottery Leadership Institute (LLI), hosted by NASPL and the Iowa Lottery, took place in Des Moines, Iowa from April 8-12. Designed to help develop leaders at all organizational levels, this year’s program included leadership training from Dale Carnegie Systems, many eye-opening sessions on the lottery industry, and tours of the Iowa Lottery headquarters and the Multi-State Lottery Association (MUSL) office.

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From Brainstorms to Question Bursts: A Better Path to New Ideas

A Better Path to New Ideas
Posted 04/04/2018 by Jessica Powell

Collaboration and ideation will become an important part of team dynamics as lotteries develop new games and marketing techniques to appeal to non-, light, and lapsed players. Traditional brainstorming methods – the kind that focus on solving problems or generating answers – won’t yield the type of innovative results that these changing times demand.

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APIs Explained: A Whiteboard Video

PR Explaining APIs for Lottery at Whiteboard
Posted 03/26/2018 by Paul Riley

Application Programming Interfaces – more commonly known as APIs – are a hot topic in the lottery industry. But just what is an API and how can it improve lottery retail? Watch this short video presentation by Paul Riley, VP of Innovation and Lottery Transformation, to get a better picture of how APIs work.

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IGT Releases New Video White Paper “The Non-Player Point of View”

The Non-Player Point of View Thumbnail
Posted 03/21/2018 by Gerard Caro

What can non-players teach the industry about how to expand their base of lottery players? IGT has prepared a special five-minute video report presenting the unvarnished attitudes of non-, light, and lapsed players, drawn from the first stage of the multiphase global study, Attracting New Players, currently being conducted by IGT and research partners KS&R.

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IGT Attends InComm Partner Alliance 2018

Paul Riley at 2018 InComm Partner Alliance
Posted 03/15/2018 by Paul Riley

Last week, IGT attended the 2018 InComm Partner Alliance to discuss the NASPL standard API approach with national retailers and their partners, with the aim of widening lottery distribution. Watch IGT’s Paul Riley, Vice President of Innovation and Lottery Transformation, talk about his experience at the event.

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