IGT Lottery Blog

Are the BATs & FAANGs Biting Yet?

BATs and FAANGs thumb
Posted 04/11/2019 by Sharon Duncalf

Today’s so-called titan brands are poised to bite, causing organizations across all industries to respond as they exert a major influence on consumer preferences.  What strategies can lotteries use to meet the challenge?

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IGT Hosts Augmented Reality and Mixed Reality Showcase

Posted 03/25/2019 by Jim Humphrey

IGT’s Global Lottery Marketing’s Innovation and Lottery Transformation team partnered with Rhode Island Virtual Reality (RIVR) organization to create an IGT-hosted Augmented Reality and Mixed Reality Showcase in IGT’s Providence, RI headquarters at IGT Center on Thursday, February 21, 2019.

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Special Report: 5 Trends Shaping Consumer Behavior in 2019

2019 Trend Report
Posted 01/25/2019 by Ailsa McKnight

“Beyond the Smartphone,” “The AI Leap,” and “The Polarization of Retail” are among the key trends likely to influence consumers in the year ahead. Find out what these trends mean for the lottery industry in the new special report from IGT, “5 Trends Shaping Consumer Behavior in 2019.”

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Trending: 2018 in Review

8 Lottery Player Behavioral Trends for 2018
Posted 12/19/2018 by Ailsa McKnight

Last year, IGT partnered with Foresight Factory to predict the 8 major consumer trends for 2018. Ahead of our new predictions for 2019 (check the blog for this report in the new year), let’s look back about how some of those predictions developed.

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IGT’s 2018 Instant Ticket Customer Workshop

IGT Instant Ticket Workshop in London
Posted 12/12/2018 by Jacqueline Deragon

This year, IGT hosted its 11th annual instant ticket customer workshop in unseasonably warm and sunny London. Thirty-four participants from twelve different lotteries came together to share their passion for instant tickets.

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Report from the EL Innovation Methodology Workshop

EL Logo
Posted 12/07/2018 by Ailsa McKnight

Fourteen lotteries and three industry suppliers gathered in Vienna last week at the European Lotteries Innovation Methodology Workshop to challenge and improve their Customer Experience processes.

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A View from the Summit: Hot Topics in Lottery at WLS 2018

IGT Booth at WLS 2018
Posted 11/30/2018 by Ailsa McKnight

IGT’s Paul Riley, Vice President, Lottery Innovation and Transformation, offered this year’s World Lottery Summit (WLS) delegates a unique interactive experience in IGT’s Platinum Contributor Presentation on Monday, November 19.

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IGT Releases New White Paper: “Branding & Communications to Reach New Audiences”

Branding & Communications Tactics for Lotteries
Posted 11/26/2018 by Gerard Caro

A valuable opportunity exists for lotteries to reach non-regular players through new approaches to branding and communications, based on IGT’s recent international study, Attracting New Players. Among non-regular players, nearly half of total respondents were neutral in their perception of their local lottery brand. Our latest white paper explores the opportunities lotteries have to meet these non-regular players in their world and encourage reappraisal.

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Looking Forward: Foresight Factory’s 2019 Trends Conference

Trending 2019
Posted 11/20/2018 by Ailsa McKnight

November 2018 saw global trend spotting agency, Foresight Factory, hold their annual conference in London, UK, showcasing the trends that will shape the year ahead. The conference featured eight new trend themes, as well as a view on which of the more established trends will be energized in the year ahead.

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WLS Preview: IGT to Showcase the Future of Connected Play

Buenos Aires Photo from WLS
Posted 11/16/2018 by Lindsey McColl

At this year’s World Lottery Summit (WLS), taking place November 18-22 in Buenos Aires, IGT will showcase what’s next in creating a seamless and connected experience for lottery players in our booth themed “Future of Connected Play.”

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