IGT Lottery Blog

IGT’s 2018 Instant Ticket Customer Workshop

IGT Instant Ticket Workshop in London
Posted 12/12/2018 by Jacqueline Deragon

This year, IGT hosted its 11th annual instant ticket customer workshop in unseasonably warm and sunny London. Thirty-four participants from twelve different lotteries came together to share their passion for instant tickets.

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Report from the EL Innovation Methodology Workshop

EL Logo
Posted 12/07/2018 by Ailsa McKnight

Fourteen lotteries and three industry suppliers gathered in Vienna last week at the European Lotteries Innovation Methodology Workshop to challenge and improve their Customer Experience processes.

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A View from the Summit: Hot Topics in Lottery at WLS 2018

IGT Booth at WLS 2018
Posted 11/30/2018 by Ailsa McKnight

IGT’s Paul Riley, Vice President, Lottery Innovation and Transformation, offered this year’s World Lottery Summit (WLS) delegates a unique interactive experience in IGT’s Platinum Contributor Presentation on Monday, November 19.

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IGT Releases New White Paper: “Branding & Communications to Reach New Audiences”

Branding & Communications Tactics for Lotteries
Posted 11/26/2018 by Gerard Caro

A valuable opportunity exists for lotteries to reach non-regular players through new approaches to branding and communications, based on IGT’s recent international study, Attracting New Players. Among non-regular players, nearly half of total respondents were neutral in their perception of their local lottery brand. Our latest white paper explores the opportunities lotteries have to meet these non-regular players in their world and encourage reappraisal.

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Looking Forward: Foresight Factory’s 2019 Trends Conference

Trending 2019
Posted 11/20/2018 by Ailsa McKnight

November 2018 saw global trend spotting agency, Foresight Factory, hold their annual conference in London, UK, showcasing the trends that will shape the year ahead. The conference featured eight new trend themes, as well as a view on which of the more established trends will be energized in the year ahead.

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WLS Preview: IGT to Showcase the Future of Connected Play

Buenos Aires Photo from WLS
Posted 11/16/2018 by Lindsey McColl

At this year’s World Lottery Summit (WLS), taking place November 18-22 in Buenos Aires, IGT will showcase what’s next in creating a seamless and connected experience for lottery players in our booth themed “Future of Connected Play.”

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What’s New in Conversational Commerce

Messaging with chatbot
Posted 11/09/2018 by Ailsa McKnight

Last month, IGT’s trendspotting partner, Foresight Factory, measured worldwide social media commentary on chatbots and discovered that while overall sentiment is largely neutral, many consumers are now comfortable with artificial intelligence (AI)-powered chatbot services.

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IGT Hosts International Gaming Market Insights Exchange Customer Workshop

IGT International Market Research Exchange
Posted 11/02/2018 by Pedro Lopez

IGT’s second International Market Research Exchange customer workshop took place in Madrid at the end of last month, with 10 lotteries attending to share their latest research techniques and findings.

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Spotlight on Sports Betting at G2E 2018

IGT Booth at G2E 2018
Posted 10/19/2018 by Karin Bernkopf

The Global Gaming Expo (G2E) in Las Vegas, Nevada was an epic introduction to the world-class, innovative, and simply incredible array of IGT’s gaming portfolio. However, what really stood out was the reoccurring theme of sports betting solutions across many of the vendor offerings.

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Local Allure: Can Staying Local Motivate Millennials to Play?

Main Street Downtown Area
Posted 10/12/2018 by Ailsa McKnight

Globalization has been one of the major drivers of cultural and commercial change in recent decades. For consumers, the world increasingly feels like one giant store, and our increased global mobility drives exposure to and appetite for new cultural influences and brands; what’s made on the other side of the planet can be delivered to our doors in a matter of days. At the same time, another trend, known as "Local Allure," is emerging: consumers taking pride in their area, and strongly identifying with it. Buying local supports one’s community and reinforces the feeling of group identification.

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