IGT Lottery Blog

Lottery Blog

GA Lottery's Second-Chance Promotion Delivers Action-Packed VIP Fun

Posted 05/09/2024 by IGT

Georgia Lottery players got the experience of a lifetime at WrestleMania XL in Philadelphia.

Ribbon Cutting

The Latest with IGT's After School Advantage Program

Posted 03/12/2024 by IGT

As part of IGT’s Sustainable Play™ initiatives, After School Advantage is our flagship community program, devoted to ensuring students have access to technology.


What Supports U.S. Retailer Growth in the Lottery Category?

Posted 08/14/2023 by IGT

“Successful retailers base their decisions on data, particularly consistent data they can use across states,” said Gina Easley, IGT Senior Manager National Retail Accounts.

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Infinity Instants™ Latest Game Mechanic Adds New Ways to Win

Posted 02/27/2023 by Emily Scoville

Infinity Instants™ newest game mechanic is a proprietary innovation that creates additional layers of game play, which are revealed as the game progresses. Read more...
Lakeland, FL Printing Facility

Setting the Tone in Sustainable Printing Operations

Posted 09/02/2022 by IGT

See how our award-wining Lakeland, FL printing facility delivers industry-leading sustainability achievements by Advancing Responsibility and Fostering Sustainable Operations. Read more...
TX Gems

Texas, Rhode Island & Mississippi Players Choose Their Own Fun with IGT’s Winner’s Choice™

Posted 05/05/2022 by IGT

Three U.S. lotteries have launched the Winner’s Choice™ turnkey program from IGT, designed with players’ wants in mind.


Firing Up the Full Power of RMI

Posted 03/04/2022 by Samantha Oles

Listen to IGT Indiana’s Clayton Atkinson and Tracy Butler discuss how they use Retail Market Insights® (RMI) with the Hoosier Lottery to drive, validate, and defend their business.

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Re-Inventing and Revitalizing Instant Tickets Like Never Before

Posted 06/01/2022 by Samantha Oles

Infinity Instants™ technology is a revolutionary digital printing platform that provides unprecedented flexibility in the design, production, and marketing of instant


Draw-Game Intel: Extra Options Lead to Extra Performance

Posted 01/10/2022 by IGT

A third add-on can deliver impressive performance with the right game and marketing plan. IGT Italy’s EXTRA add-on offers a successful example for adoption.

Cash Pop

Cash Pop's Cross-Channel Advantages

Posted 04/18/2022 by IGT

Highlighting the benefits of omnichannel draw games like Cash Pop™ for lotteries and consumers.


Scratch Ticket Strategy: Instant Gratification or Long-Term Success?

Posted 12/10/2021 by IGT

Since the beginning of our partnership 30 years ago, the Texas Lottery Commission (TLC) and IGT have been working hand-in-hand to drive results for sustainable future growth and introduce new games to meet player demand.

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Series: European Instants – Why Instant Games Are Here For The Long Haul

Posted 05/28/2021 by Jacqueline Deragon

What’s in store for the future of instant games in the European market? How has this product channel been affected by the rising popularity and availability of eInstant games? What strategies have lotteries leveraged to create new growth opportunities in such a rapidly changing environment? Join us for the first in a new series on the European instant game market.

Blue background with a cashier handing a customer an instant ticket and receipt

Bringing Scratchers In-Lane [Video]

Posted 05/12/2021 by IGT

In-lane lottery sales are a hot topic in the industry, with numerous products being sold across various retailers and tradestyles. We have a successful history of bringing products in-lane and continue to innovate in the space. Read on to learn what’s next.

A sales representatives stands in front of an orange instant ticket vending machine

Bigger Sales at Big Box Stores

Posted 03/29/2021 by IGT

By installing vending machines to sell lottery products in U.S. stores of the world’s largest retailer, 15 state lotteries have now expanded their footprint and added incremental sales along with a new option for shoppers.

What factors have supported continual sales growth since the machines’ introduction?

A hand scratching a blue and yellow instant ticket

Series: European Instant Games – Focusing on Player Needs

Posted 06/25/2021 by Jacqueline Deragon

When examining the European instants market, there is no status quo. The market is constantly moving and evolving as players’ needs do. It’s important to recognize that growth factors vary from lottery to lottery, as jurisdictional legislative dictates range from conservative to less restrictive. There are many variables in play, and they need to work seamlessly to ensure success. These include price points, payouts, playstyles, and more—each must be considered in order to ensure a lottery’s product mix includes offerings for all types of players.

A close up of a person using a smartphone

Mobile Lottery Apps See Massive Growth

Posted 04/09/2021 by Ailsa McKnight

More than ever, consumers are relying on their personal digital devices to complete everyday transactions—and lottery is no exception. Additionally, heightened concerns around cleanliness and health are driving players to transact via their own devices at an accelerated pace. How can lotteries ensure they meet this increasing demand? Read on to learn more.

IGT Female Leadership

Women WINning Throughout the Lottery Industry

Posted 09/10/2020 by Cleo Andersen-Tarnell

Recently, the North American Association of State and Provincial Lotteries (NASPL) announced its 2020 Executive Committee, and, for the first time in the Association’s history, all the committee members are women. This historic announcement came on August 18th, the 100th anniversary of the passage of the 19th Amendment, which granted women the right to vote, underlining the lottery industry’s commitment to support women in leadership roles.

MO GameTouch Machines

How Missouri Went Cashless

Posted 09/24/2020 by Cleo Andersen-Tarnell

The player convenience and support for health and safety protocols afforded by self-service have never been more relevant than they are today. IGT has been a partner to the Missouri Lottery since 1991. In 2019, as part of the current Facilities Management contract with the Lottery, IGT pledged to equip the Lottery’s GameTouch™ self-service Lottery Vending Machines (LVM) with cashless capabilities. Since go-live in July of 2020, cashless transactions have comprised over 5% of total LVM sales. The rollout of the cashless capability was also incredibly timely, executed throughout July and August 2020, a time of continued social distancing and heightened sensitivity for cleanliness and safety brought on by COVID-19. Read more about how IGT delivered a safe, secure way for the Lottery’s customers to continue to purchase and enjoy their Scratchers and online games.

Enrico Srini Kaari

Why the Right Moment for Digitization is Now

Posted 10/20/2020 by Cleo Andersen-Tarnell

In spite of continuing lockdowns, one aspect of the lottery industry is opening up. Operators are looking to use digital solutions to increase player engagement and provide a more hygienic, contact-free experience at retail even where digital wagering is not yet permitted. Two recent interviews with IGT executives discuss the possibilities open to lotteries today at retail and beyond thanks to digital solutions.

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Staying Connected and Driving Growth During a Pandemic

Posted 11/25/2020 by Cleo Andersen-Tarnell

While the coronavirus pandemic has caused seemingly endless uncertainty, some things haven’t changed, including our commitment to our customers and their goals. Now more than ever, helping lotteries maintain and grow their business to support maximum transfers to their beneficiaries is top of mind at IGT.


Tools for Women's Professional Advancement at the WILL Educational Seminar

Posted 03/31/2020 by Kim Lee

IGT continued its enthusiastic support of the Women’s Initiative in Lottery Leadership (WILL) by sponsoring the annual WILL Educational Seminar, held this year at PGRI SMART-Tech in Miami, Florida, on March 5th. WILL was formed four years ago to help women in the Lottery industry grow into and flourish within management positions. Jay Gendron, IGT COO Lottery, was among the speakers at this year’s event. He cited the importance of the WILL initiative to the industry and highlighted women’s advancement as a priority for IGT.


How the Georgia Lottery’s New Marketing Campaign Delivered in a Pandemic

Posted 07/30/2020 by Cleo Andersen-Tarnell

Consumer behavior changed rapidly when the COVID-19 pandemic hit. Many retailers closed their doors, individuals hunkered down inside their homes, and lotteries were faced with the challenge of how to encourage players to safely continue to purchase and play. During this time, the Georgia Lottery Corporation was poised to succeed. How did one of America’s largest lotteries experience 250% year-over-year (YOY) sales growth in iLottery during the turbulence caused by COVID-19? They had the right plan at the right time. Karri Paavilainen, IGT Senior Director PlayLottery, and Andrea Williams, IGT Senior Marketing Manager PlayLottery, work closely with the Lottery, supporting the planning and execution of strategies and analytics for its digital channel. They unpacked the Lottery’s strategy for success at the recent SBC Digital Summit North America.

IGT PlayDigital Lottery apps

Lotteries Apply Digital Advantage to Succeed in a Pandemic

Posted 08/28/2020 by Cleo Andersen-Tarnell

COVID-19 has caused significant issues in many sectors, but the Lottery industry has proved to be resilient. Many with interactive offerings have seen tremendous category growth even during the pandemic’s height. As recounted in the July/August 2020 issue of Public Gaming International, “the long-term strategic planning of both lotteries and their well-timed choice to focus more on the digital channel at the beginning of 2020 resulted in positive momentum and a strong first half of 2020.” How have U.S. lotteries applied the digital advantage?



IGT’s “The Voice® Experience” Delivers Chair-Spinning Fun

Posted 06/20/2019 by Cleo Andersen-Tarnell

Thanks to their lotteries in Arizona, Indiana, Kansas, Manitoba, Missouri, Nebraska, New Jersey, Ohio, Rhode Island, and South Carolina, 40 winners of The Voice® second-chance promotion traded a non-winning instant ticket for six-day money-can’t-buy experience themed around the blockbuster television show.