OMNIA™ | Combining Lottery Retail and Digital Channels | IGT

This is the Future of Lottery.

OMNIA™ is our integrated lottery solution that converges the retail and digital channels, delivering the industry’s first truly player-centric, omnichannel solution.

OMNIA™ modernizes the retail environment with convenient, digitalized player journeys (what we call Connected Play) while providing lotteries with new insights on player-specific retail behavior.

OMNIA™ brings together IGT’s proven, high-performing, reliable, and industry-leading digital and retail solutions, leverages a modular, open architecture and standardized Application Programming Interfaces (APIs) to maximize flexibility, interoperability, and time-to-market for product innovation and integration of third-party systems and content.

Benefits of OMNIA™

Benefits of OMNIA™

Versatility Visibility Playability Reliability


OMNIA™ is a modular, configurable omnichannel solution, designed for growth. OMNIA™ provides digital-in-retail purchase options with a variety of ways to pay, easy third-party integrations, and scalable architecture to meet growing demand while maintaining performance.


OMNIA™ delivers player-specific data-rich information across all sales channels – digital and retail. Lotteries can now provide players with personally relevant and rewarding experiences across their product line.


OMNIA™ enables convenient, frictionless player experiences fostering engagement on more channels. Lotteries can now offer a single game playable across multiple channels, providing a constant, familiar player experience without the need for separate prize pools or promotions.


OMNIA™ is the next, pivotal step in IGT’s 40-year history of driving systems and technology innovations across the entire lottery value chain. Our proven solutions are demonstrated through continued partnerships, as primary technology provider to 8 of world’s 10 largest lotteries. With performance, security, and system integrity at the forefront of our offerings, OMNIA™ merges our world-class product line into a singular, integrated solution.

Business Capabilities of OMNIA™

See how OMNIA’s platform streamlines the entirety of a lottery’s business.

Click on each of the business capabilities to find out more.

Business Capabilities of OMNIA™ Business Capabilities of OMNIA™ Player Data and Insights Retail Sales Channel, Digital Sales Channel, and Connected Play Instant Game Management, eInstant Game Management, and Draw Game Management Retailer Management Player Management Lottery Administration