IGT Instant Services is an end-to-end provider of instant tickets and related services, specializing in the design, production and delivery of high-quality instant games. But the support of lottery customers goes beyond the production and delivery of games – it includes strategic portfolio planning and management, research & analytics, product development, marketing & promotional support, and more that encompass a lottery’s instant game category. These components combine into Instant Advantage, the full range of products and services that represent IGT’s decades of expertise and experience in the instant product industry.
Lotteries supported by Instant Advantage have outperformed the industry growth average for five years and counting. Here’s how IGT helps customers carry out their vision for instants growth.
IGT has identified six fundamental factors that drive lottery growth. When lotteries holistically leverage each of the six pillars, synergies develop and growth is accelerated.
IGT invested more than $45 million in its Lakeland, Florida, facility. IGT’s Gallus press sets new standards for quality, throughput, and security, and can print 48,000 tickets per minute and more than 11 billion tickets annually.
IGT is focused on the acquisition of licensed content that can be translated into entertaining and compelling lottery games and marketing programs.
Second chance drawings and promotions are a great tool for driving customer engagement and increasing instant ticket sales. IGT’s portfolio is fully customizable to meet the specific needs of lotteries.
Games
Omnichannel
Touchpoints